putting people first

by experientia
by experientia
6 November 2007

Bob Jacobson sees DUX 2007 conference as fundamentally off the mark

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putting people first
by experientia

DUX07
Bob Jacobson, design consultant and editor of the anthology Information Design (MIT Press, 1999), is on a roll these days. Today the focus of his provocative commentary is the DUX 2007 conference, which he thinks is “ideologically discomforting” and “fundamentally off the mark”.

“The DUX 2007 conference begins today in Chicago. Thematically, content-wise, and in terms of approach, this is the consummate conference on cutting-edge design. The speakers are top-notch, too. But ideologically, DUX is discomforting. For all its virtues, DUX embodies a set of values that, while commendable, are incomplete and off-kilter. It’s user-centric, not human-centric. And experience, if it is anything, is human.”

Go Bob, I think you are absolutely right.

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