Martin C. Pedersen reports in a long article for Metropolis Magazine on the 2014 BMW i3, the company’s first fully electric vehicle aimed at city driving.
The article focuses on how BMW’s new business strategy is all based on the core importance of the product experience:
“An ambitious experiment, with hefty up-front costs estimated to be as high as $200 million, the roll-out has the potential to both shift the company’s business model — from selling a product to selling the experience that product provides — and redefine the car’s role in an increasingly connected urban world.” […]
BMW has gone all-in on the urban mobility angle, taking several pages out of the car- and bike-sharing playbooks. The system uses the emerging connection between mobile devices and BMW that already exists in a nascent form in Germany. Don Norman, the noted designer and author, does consulting work for the automaker and has seen the system in action: “In Munich, when I’m with the BMW crowd, if we’re in the city and decide to drive someplace, one of the guys will take out his cell phone and open up an app that tells him where a car is located. He reserves one that’s a block away. We walk over, he waves his BMW badge, and the car unlocks. The car is not just available to BMW people. Anyone who belongs to the subscription service can do it.”
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]