Bill_buxton
During the recent Interact 2005 conference in Rome, Italy, Bill Buxton spoke about designing for experience, a topic that he discusses in more detail in his upcoming book.

It is not the physical entity or what is in the box (the “material” product) that is the true outcome of the design process, he argued. Rather, it is the behavioural, experiential and emotional responses that come about as a result of its existence and use in the “wild”.

Read report in Usability News and presentation abstract (alternative link)