putting people first

by experientia
by experientia
18 January 2011

Beware the seductions of sociable machines

Be the first to share
putting people first
by experientia

Robot
Our lives have become bold technological experiments, but we need to think hard before letting the computers and robots take over, says Sherry Turkle, MIT professor of social studies of science and technology, in the New Scientist.

“Where once artificial intelligence researchers proposed artefacts that would win us over with their smartness, designers of these latest machines aim to seduce with sociability. Sociable robots press our “Darwinian buttons”: we respond to humanoid objects that make eye contact, track our motion and say our names as “creatures” with intentions, consciousness, even feelings.

Indeed, when an object reaches out and asks us to care for it, we find we not only want to care for it, but want it to care for us in return. Nurturance turns out to be the “killer app” in our relationships with the inanimate. We are vulnerable to new attachments, seduced by machines that ask for our care. They “pretend” to converse, but do not understand what we say. Engrossed by sociable robots, we are alone yet experience a new sense of intimacy.” […]

“Alone with robots, we feel connected; together with people but not fully relating to them, we feel alone. We are in the still centre of a perfect storm. I call this the “robotic moment”, a technological moment in which we fear our lives with technology are out of control, and we fantasise, paradoxically, that it is technology that will help us re-establish control.”

Read article

Be the first to share
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
19 November 2014
Fundamental principles of great UX design
In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, …
Related Article
19 November 2014
A profile of Elizabeth F. Churchill, Director of User Experience at Google
As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. "Conducting …
Related Article
19 November 2014
Why wearables should be free
Companies shouldn't just give out wearables for free; they should pay users for data, argues Hans Neubert, frog's chief creative officer. "Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most …
Related Article
7 November 2014
Technology-enabled navigation and mobility for people with sight loss
Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles