25 May 2012

Be Everyday

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On Be Everyday, the site of a Brussels-based project, you can follow the stories of inspiring people that live in European cities and who have found their own creative ways to lead sustainable and meaningful lives, everyday!

“Why are we stuck in non-sustainable lifestyles? There is a clear need for behaviour change and revisiting values and norms. We have a reasonably good knowledge of the problems and the barriers to change. What is less developed is the discussion of possible solutions, answers and examples of ways to live and overcome real and perceived barriers at the individual level. We are still confused as to how we as an individual can make a real change in our lifestyles. What is a meaningful and sustainable life? And how do we get there?

This website aims to address these questions and provide real solutions based on peoples experiences. On this website we will tell stories of real people doing real things. Starting in Belgium and moving to other cities in Europe, we will follow people who live everyday in a meaningful sustainable way. They are all inspiring characters that are true to the idea of sustainability in most of their actions, their work, life, and travel. Furthermore, these people are not marginal, self-sacrificing or “ecological weirdoes” but “ordinary everyday people.” They all have an interesting story to tell and they are willing to share these with us here.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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