“Today’s mobile audience primarily falls into four groups. “Mobile first” – people who use mobile as their primary access point to the internet. “Mobile lifestyle” – those who love the convenience of mobile services when they’re on the move. “Addicted devotees” – the gadget lovers on their phones all the time, even in the internet connected home, and “social animals” – people particularly driven by social networking.
It’s with these people in mind we focus on today’s mobile propositions.”