16 August 2006

BBC Wap use flourishing in Africa

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BBC Wap Usage
Africa, in particular Nigeria, is dominating international mobile phone access to the BBC’s website.

According to July’s statistics, 61% of the BBC’s international Wap users came from Nigeria and 19% from South Africa.

Africa is the world’s largest-growing mobile phone market with unreliable landlines encouraging the growth.

Mobile phone providers in many African countries have only recently begun rolling out Wap-enabled handsets.

And the large take up of BBC news via mobiles in Nigeria contrasts starkly with the relatively small number of users accessing the internet via pcs – hampered by slow and unreliable landlines.

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