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Intel’s corporate anthropologist Genevieve Bell has written an elegant introductory article for the BBC site on the role of anthropology in the corporation – particularly aimed at a lay audience.

“Ultimately, my team’s role is about making sure the product development processes start from an understanding of what people care about when it comes to technology.

And that as an organisation, we are literally testing our silicon against that ideal at each and every step of the way.”

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