Ashley Highfield, the BBC director of new media and technology, also announced proposals to put the corporation’s entire programme catalogue online for the first time from tomorrow in written archive form, as an “experimental prototype”, and rebrand MyBBCPlayer as BBC iPlayer.
Mr Highfield’s presentation, Beyond Broadcast, outlined a three-pronged approach to refocus all future BBC digital output and services around three concepts – “share”, “find” and “play”.
UPDATE 26 April 2006
The BBC Creative Future review has attracted extensive commentary in the Media Guardian:
– BBC chief unveils plan for future and warns of losing young viewers (by Owen Gibson)
– BBC reaches out to new generation (by Ben Dowell)
– BBC reveals broadband ambitions (by Julia Day)
– Rivals round on BBC initiative (by Stephen Brook and Chris Tryhorn)