16 September 2007

Background report on Danish “Concept Design” study

Be the first to share

Concept Design
Last week, I wrote about how Fora, the R&D division of the Danish Authority for Enterprise and Construction, had just published “Concept Design – How to solve the complex challenges of our time“, which presents a new type of company – the concept design company.

Now they also published a background report to that study.

The purpose of this background report is to map the growth potential of the Danish design industry. Is there a particular type of growth-oriented companies working with the combination of innovation and design? And if so what characterises this type of company?

The analysis shows that the design industry’s potential goes far beyond the traditional focus on product design. Design is an important discipline to concretise innovation and to create new products and services – this implies that the companies’ increased focus on innovation has opened new opportunities for the design industry.

It should be stressed that design cannot drive company innovation on its own. Other industries including advertising and consulting use disciplines that are important to the development of innovative solutions. Companies assisting other companies with innovation must therefore work with tools from various professional disciplines. These are the companies referred to as concept design companies throughout this study.

Chapter 1 highlights the general structure, size and importance of the Danish design industry and maps the Danish concept design companies. The chapter also introduces a point system for ranking individual companies in terms of their ability to carry out concept design.

Chapter 2 maps and describes internationally leading concept design regions and compares results from the Danish survey with the results from the international mapping. In continuation thereof the chapter compares the identified companies based on the system introduced in Chapter 1.

Chapter 3 describes a range of trends that impact concept design companies and their potential for growth. These trends include choice of business strategy, how to combine concept design competences and finally how large industrial companies are moving into concept design.

Download background report (pdf, 990 kb, 75 pages)

Be the first to share
2 September 2015
What do people really do at airports?
A few days ago researcher Ben Kraal gave a talk at UX Australia 2015 describing four years of research done by him and his colleagues on what people do in airports and what airport …
2 September 2015
[Book] The Silo Effect
The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers by Gillian Tett Simon & Schuster - September 1, 2015 304 pages > Extract Abstract From award-winning columnist and journalist Gillian Tett comes a brilliant examination of …
2 September 2015
Anthropologists addressing burning issues on a hot planet
Our planet is becoming increasingly hot. We are facing climate change, social turmoil on local and global scales, and changing political and economic systems. The symposium "Why the World Needs Anthropologists" (27 September, Ljubljana, Slovenia) …
15 August 2015
Innovation labs as public change agents
Jesper Christiansen and Runa Sabroe of the Danish human-centred internal governmental body MindLab ask how to increase the effectiveness and legitimacy of public sector interventions – both by creating the actual outcomes that are politically …
15 August 2015
What is the ‘sharing economy’? A perspective from Seoul
As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in …
14 August 2015
Jon Kolko: Design thinking comes of age
How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it …
11 August 2015
Thingclash: putting human values in the IoT
The Internet of Things (IoT) is forecast to be one of the most far reaching and fundamental shifts in how people interact with technology and their environment since the advent of the Internet. But, the rush …
8 August 2015
Stanford: taking back control of an autonomous car takes five to eight seconds
Autonomous cars are based on the premise - similar to airplanes - that the human driver can take back control of the vehicle in case of emergency. But that takes quite a bit of time. Two …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles