16 September 2007

Background report on Danish “Concept Design” study

Be the first to share
putting people first
by experientia

Concept Design
Last week, I wrote about how Fora, the R&D division of the Danish Authority for Enterprise and Construction, had just published “Concept Design – How to solve the complex challenges of our time“, which presents a new type of company – the concept design company.

Now they also published a background report to that study.

The purpose of this background report is to map the growth potential of the Danish design industry. Is there a particular type of growth-oriented companies working with the combination of innovation and design? And if so what characterises this type of company?

The analysis shows that the design industry’s potential goes far beyond the traditional focus on product design. Design is an important discipline to concretise innovation and to create new products and services – this implies that the companies’ increased focus on innovation has opened new opportunities for the design industry.

It should be stressed that design cannot drive company innovation on its own. Other industries including advertising and consulting use disciplines that are important to the development of innovative solutions. Companies assisting other companies with innovation must therefore work with tools from various professional disciplines. These are the companies referred to as concept design companies throughout this study.

Chapter 1 highlights the general structure, size and importance of the Danish design industry and maps the Danish concept design companies. The chapter also introduces a point system for ranking individual companies in terms of their ability to carry out concept design.

Chapter 2 maps and describes internationally leading concept design regions and compares results from the Danish survey with the results from the international mapping. In continuation thereof the chapter compares the identified companies based on the system introduced in Chapter 1.

Chapter 3 describes a range of trends that impact concept design companies and their potential for growth. These trends include choice of business strategy, how to combine concept design competences and finally how large industrial companies are moving into concept design.

Download background report (pdf, 990 kb, 75 pages)

Be the first to share
Related Article
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …
Related Article
2 March 2015
Ethnographic research increasingly informing business strategy
Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself, writes Ken Anderson, anthropologist at Intel Research, in the Harvard Business Review. The ethnographic …
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
28 February 2015
Open Policy Making: A people-centred approach to transform UK local services
Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
23 February 2015
Changing behaviour for a better deal? Not as easy as it sounds
There are many areas of life - e.g. utility providers - where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA …
Related Article
22 February 2015
The Emergence of Law and Behavioural Science: A European Perspective
The Emergence of Law and Behavioural Science: A European Perspective by Anne-Lise Sibony (Université de Liège) and Alberto Alemanno (HEC Paris; NYU School of Law) February 16, 2015 Introductory chapter to the forthcoming book: Nudge and the Law: …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles