Genevieve Bell
“While computer companies spruik the digital home, Intel researcher Genevieve Bell has an eye out for the next big thing”, writes David Flynn in the Australian newspaper The Age.

“As the head of Intel’s user experience group in the US, and the company’s anthropologist, Ms Bell’s mission is to add the vital human element to technology.”

“It’s not good enough to just keep producing technology with no notion of whether it’s going to be useful. You have to create stuff that people really want, rather than create stuff just because you can,” she says.

“Bell’s work has already started to deliver results,” writes Flynn. “Intel recently completed a pilot program in rural India where a single “community PC” provides internet access to entire villages.”

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(via UPA monthly)