The sources of innovation are shifting rapidly from the traditional 20th century model of commercial R&D labs, elite universities, private companies and government agencies to user-led innovation. Today’s users have much greater input into the creation and dissemination of the media, knowledge and culture they consume. Open Source software, virtual worlds and media-sharing communities are at the forefront of new modes of user-led innovation that challenge established boundaries between producers and consumers.
This new CRC report reveals the major drivers of user-led innovation and explores how it is affecting organisations’ relationships with key stakeholders. It investigates how user-led practices generate business and social value through a major case study of the virtual world Second Life. The report canvasses a number of pathways for organisations to leverage the participation of their audiences, customers and citizens in the interest of co-creating new products, services and platforms.
The research draws on extensive interviews with some of the world’s leading thinkers on the social, economic and legal aspects of user-led innovation including: Eric von Hippel (MIT), Yochai Benkler (Harvard), Jimmy Wales (Wikipedia), Siva Vaidhyanathan (Virginia), John Howkins (Adelphi Charter), Michel Bauwens (P2P Alternatives) and Mitch Kapor (Linden Lab).
Download study (pdf, 2.4 mb, 57 pages)