putting people first

by experientia
by experientia
25 October 2011

Audio of EPIC 2011 presentations – keynotes by Dubberly and Sterling

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putting people first
by experientia

EPIC2011
The organisers of the Ethnographic Praxis in Industry (EPIC 2011) conference have posted audio of the keynotes and most of the presentations. The conference took place in Boulder, Colorado on 18-21 September.

Keynotes

Opening keynote: On models
Hugh Dubberly, founder of Dubberly Design Office

Closing keynote: On radical evolution
Bruce Sterling, writer, provocateur, futurist, design thinker, critic, and author of Shaping Things (2005), among many other productions

Paper Session #1: Defining the value proposition
Some ways that ethnographic praxis can move closer to the heart of business

Evolving ethnographic practitioners and their impact on ethnographic praxis
Alexandra Mack, principal workplace anthropologist, Pitney Bowes
Susan Squires, assistant professor, University of N. Texas

The calculus of change: an ethnography of unlearning
Marijke Rijsberman – Design Anthropologist, Cisco Systems

‘For a ruthless criticism of everything existing’: rebellion against the quantitative/qualitative divide
Neal H. Patel, people analytics manager, People & Innovation Lab, Google Inc.; University of Chicago, Department of Sociology

Paper Session #2: An angel at my table
How ethnographers can help organizations to deal with the challenges of evolution and revolution

Ethnography as a catalyst for organizational change: creating a multichannel customer experience
Robin Beers, PhD, Wells Fargo
Tommy Stinson, Cheskin Added Value
Jan Yeager, Cheskin Added Value

Reinvention and revisioning in an Appalachian industry cluster
Christine Z. Miller, professor, Graduate Program in Design Management Savannah College of Art and Design
Stokes Jones, principal, Lodestar

The not-so-blind watchmaker: evolution by design in corporate culture
Kate Barrett, PhD, Olson

Paper Session #3: Looking beyond the individual
New sightings on service and social system

No more circling around the block: evolving a rapid ethnography and podcasting method to guide innovation in parking systems
James Glasnapp, Palo Alto Research Center (PARC)
Ellen Isaacs, Palo Alto Research Center (PARC)
> pdf paper download

Changing models of ownership
Rich Radka, Claro Partners
Abby Margolis, Claro Partners

Limitations of online medical care: interpersonal resistance and cultural solutions in the face of technological advances
Pensri Ho, assistant professor, Ethnic Studies Department, University of Hawai’i

What happens when you mix bankers, insurers, consultants, anthropologists and designers: the saga of Project FiDJi in France
Alice Peinado, design management chair / anthropologist, Parsons Paris School of Art and Design
Magdalena Jarvin, design management & critical studies sociologist/anthropologist, Parsons Paris School of Art and Design
Juliette Damoisel, design strategist, BETC Design,

Paper Session #4: The new “local”
Evolving use of theory in ethnographic research

The luminosity of the local
Michael Donovan

Shining a light on agency: Examining responses to resource constraints to uncover opportunities for design
Emma J. Rose, Anthro-Tech
Robert Racadio, University of Washington
> pdf paper download

Unclear social etiquette online: how users experiment (and struggle) with interacting across many channels and devices in an ever-evolving and fast-changing landscape of communication tools
Martin Ortlieb, senior user experience researcher, Google

Cracking representations of the emerging markets: it’s not just about affordability
Renee Kuriyan, corporate responsibility, Intel Corporation
Kathi Kitner, cultural anthropologist, Intel Corporation
Scott Mainwaring, senior research scientist, Intel Corporation
Dawn Nafus, anthropologist, Intel Corporation

Evolutionary Matryoshka: Mapping the dimensions of the evolutionary forces impacting survival of ethnographic insights within a large financial enterprise
Ari Nave, SVP
 Group
 planning
 director
, Deutsch

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