“Two important theories – which many of you may have heard of – shed new light on how we can better access the reality of how people behave and challenge some of our orthodox approaches. These theories give us direction on how we can get better estimates of future intentions but also suggest that we should move away from just exploring why the individual respondent did what they did, but rather explore more widely how the dynamics of others around them influence what they do.
The 2004 publication by James Surowiecki raises the interesting notion that group decision-making or estimation is much more accurate than individual decision-making. […] Whenever exploring future behaviour, we shouldn’t just focus on how the individual respondent intends to behave in the future but rather how they think others will behave. Collating these responses from a wide crowd is likely to therefore be more accurate. […]”
The second theory, which challenges our traditional focus on exploring how the individual makes decisions, is that of group behaviour. In his book ‘I’ll Have What She’s Having’, author Mark Earls makes the claim that in determining how decisions are made, the influence of other people is often far more significant than the individual’s process of weighing up what they should do.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]