“Two important theories – which many of you may have heard of – shed new light on how we can better access the reality of how people behave and challenge some of our orthodox approaches. These theories give us direction on how we can get better estimates of future intentions but also suggest that we should move away from just exploring why the individual respondent did what they did, but rather explore more widely how the dynamics of others around them influence what they do.
The 2004 publication by James Surowiecki raises the interesting notion that group decision-making or estimation is much more accurate than individual decision-making. […] Whenever exploring future behaviour, we shouldn’t just focus on how the individual respondent intends to behave in the future but rather how they think others will behave. Collating these responses from a wide crowd is likely to therefore be more accurate. […]”
The second theory, which challenges our traditional focus on exploring how the individual makes decisions, is that of group behaviour. In his book ‘I’ll Have What She’s Having’, author Mark Earls makes the claim that in determining how decisions are made, the influence of other people is often far more significant than the individual’s process of weighing up what they should do.
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Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]