6 December 2007

Are cars too safe? Are user manuals necessary?

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Donald Norman
In a Business Week interview design guru Don Norman argues for making autos less automated and for infusing gadgets with natural, easy-to-interpret feedback signals.

In his new book, The Design of Future Things (Basic Books), Don Norman isn’t afraid to call himself out on statements he made in his earlier, wildly popular publications such as The Design of Everyday Things. The co-founder of corporate design consultancy Nielsen Norman Group and the former vice-president of Apple now says that he has changed his mind on several design strategies he has advocated over the years.

The focus of his new book, however, is not on how he wishes to update his philosophies of design and innovation. Instead, it centers on so-called “smart,” or automated, gadgets and products. Increasingly being produced and marketed, these range from talking refrigerators that scold you for not keeping to a diet to cars that are comfortable and easy to drive to the point of distracting drivers from the dangers of the road.

The Northwestern University design professor spoke with BusinessWeek Innovation Dept. Editor Reena Jana about the perils of automation and subtle but effective strategies for improving product design, such as offering sounds or visual signals that are more pleasant and instructive than electronic blips and bleeps. Below are edited excerpts from their conversation.

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Listen to audio interview

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27 November 2015
[Book] Research for Designers: A Guide to Methods and Practice
Research for Designers A Guide to Methods and Practice By Gjoko Muratovski - Auckland University of Technology, New Zealand and Tongji University, China SAGE Publications Ltd, January 2016 280 pages Abstract Design is everywhere: it influences how we live, what …
26 November 2015
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What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin "is here to teach autonomous cars how to behave". A design anthropologist based at …
26 November 2015
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In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers, Macala Wright writes, not only expect great brand experiences, they believe they’re entitled to them. This is …
12 November 2015
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On the occasion of the U.S. launch of his new book, How to Thrive in the Next Economy: Designing Tomorrow's World Today, John Thackara sat down with Core77's Allan Chochinov to talk about the book, …
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Blackphone 2 review: privacy and great usability
Guardian writer Samuel Gibbs writes that the second edition of the Blackphone by security and privacy company Silent Circle is a step up in usability and is surprisingly easy to set up and use, even …
10 November 2015
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Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
10 November 2015
[Book] Nudge and the Law: A European Perspective
Nudge and the Law: A European Perspective First Edition Edited by: Alberto Alemanno, Anne-Lise Sibony Hart Publishing December 2015, 400 pages Abstract Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

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1 January 2015
Happy Playful New Year
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