Winning content persuades, not manipulates
by Colleen Jones
Elements of persuasion are important to creating winning content. To help safeguard content from becoming manipulation, we need to understand its distinction from persuasion.

Designing ethical experiences: some practical suggestions
by Joe Lamantia
Unresolved conflicts between stakeholders’ values or perspectives frequently manifest themselves as ethical challenges for designers. Therefore design must find effective ways of managing conflict, encourage the creation of ethical experiences, and avoid ethically unsatisfactory compromises.

Defining experience: clarity amidst the jargon
by Dirk Knemeyer
A definitional model for the fields of experience and guidelines for the use of various terms.

Experience partners: giving center stage to customer delight
by Greg Nudelman
Nudelman proposes the concept of experience partners [as opposed to users] as a whole new way of thinking about our customers as partners in holistic product experiences.