Artefact is, like Experientia, a UX design consultancy that is strongly inspired by cognitive and behavioral modeling, and uses all kinds of inputs from cognitive and social science to enrich their design work:
“At Artefact, we’re becoming increasingly aware of the fact that regardless of the type of design challenge we work on, all of the decisions we make on a given project have the potential to influence human behavior – whether we intended them to or not.
As we outlined in our 21st Century Design paper, the toolkit of the modern designer is rapidly expanding. Design practice is maturing, and what was once a focus on aesthetics and usability is broadening to incorporate interdisciplinary knowledge from a variety of fields like4 behavioral economics and cognitive psychology. These disciplines shed light on the factors that impact human decision-making and motivate our behaviors.
Knowledge from these fields can help us better understand why people behave the way they do, help us design to reinforce or change that behavior, and help us make more informed predictions about how people will behave when faced with new decisions in the future.”
Artefact researcher Nikki Pfarr is now exploring the topic in more depth with a video that introduces some of the principles and tips coming from the fields of behavioral economics and human-centered design. We agree with her that these topics could allow us to better understand human behavior, and to design products and services that facilitate better decision-making.
Pfarr also wrote a short paper “Applying Behavioral Economics and Cognitive Psychology to the Design Process“ on the topic.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]