Next-Berlin

The NEXT Service Design videos keep on coming, but very slowly. Here are another three:

A Facebook for Things – Turning Physical Products into Digital Information Services
Andy Hobsbawm, Evrythng
There’s a revolution going on in the interaction between the physical and digital worlds. Innovations in smartphones, connected chips and physical tags are creating amazing new service design possibilities. Andy discusses how super-charging physical things with dynamic, socially-connected apps and content helps brands get closer to customers and turns physical products into a channel for personalized digital services, real-time communications and 1:1 relationships.

Service Design – Buzzword or Magic Method?
Pia Betton, Edenspiekermann
Following the rising complexity in the communication and service environment, service design has become a widely used method to solve manifold challenges.
As service providers within the areas of innovation, communication and design, we play an important role in the way we guide our clients through the wilderness of market and user exploration and ideation methods and processes. We need to ask ourselves if service design is always the right thing – or if it can be a blind path?
How do we accompany the necessary changes, avoid frustrations and ensure the ROI of service design processes? Let’s take a look at the needs and challenges of clients and discuss the roles we can (and can’t?) play.
Pia Betton is managing partner and director consulting at Edenspiekermann. With a background in design, she looks back at more than 20 years of work experience within the areas of innovation, user experience, branding and communication.

The Design in Service Design

Service Design is often, well deserved, praised for its analytical and strategic advantages. But if we forget to acknowledge the most central aspect of the discipline it will loose its true glimmering power. Because it is Design that makes Service Design happen. Design as in creating and executing. Design as the element of surprise. And Service Design is not Design just because we call it Design. We have to nourish it. Lisa Lindström, Managing Director at the design firm Doberman shares her thoughts on how Design can bring true value to the management and innovation of services.

Earlier videos are here and here.