putting people first

by experientia
by experientia
26 November 2012

Another batch of NEXT Service Design videos

Be the first to share
putting people first
by experientia

The NEXT Service Design videos keep on coming, but very slowly. Here are another three:

A Facebook for Things – Turning Physical Products into Digital Information Services
Andy Hobsbawm, Evrythng
There’s a revolution going on in the interaction between the physical and digital worlds. Innovations in smartphones, connected chips and physical tags are creating amazing new service design possibilities. Andy discusses how super-charging physical things with dynamic, socially-connected apps and content helps brands get closer to customers and turns physical products into a channel for personalized digital services, real-time communications and 1:1 relationships.

Service Design – Buzzword or Magic Method?
Pia Betton, Edenspiekermann
Following the rising complexity in the communication and service environment, service design has become a widely used method to solve manifold challenges.
As service providers within the areas of innovation, communication and design, we play an important role in the way we guide our clients through the wilderness of market and user exploration and ideation methods and processes. We need to ask ourselves if service design is always the right thing – or if it can be a blind path?
How do we accompany the necessary changes, avoid frustrations and ensure the ROI of service design processes? Let’s take a look at the needs and challenges of clients and discuss the roles we can (and can’t?) play.
Pia Betton is managing partner and director consulting at Edenspiekermann. With a background in design, she looks back at more than 20 years of work experience within the areas of innovation, user experience, branding and communication.

The Design in Service Design

Service Design is often, well deserved, praised for its analytical and strategic advantages. But if we forget to acknowledge the most central aspect of the discipline it will loose its true glimmering power. Because it is Design that makes Service Design happen. Design as in creating and executing. Design as the element of surprise. And Service Design is not Design just because we call it Design. We have to nourish it. Lisa Lindström, Managing Director at the design firm Doberman shares her thoughts on how Design can bring true value to the management and innovation of services.

Earlier videos are here and here.

Be the first to share
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
27 November 2014
Why the world needs anthropologists – an update
Why the world needs anthropologists - Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 - The second edition …
Related Article
19 November 2014
Fundamental principles of great UX design
In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, …
Related Article
19 November 2014
A profile of Elizabeth F. Churchill, Director of User Experience at Google
As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. "Conducting …
Related Article
7 November 2014
Technology-enabled navigation and mobility for people with sight loss
Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed …
Related Article
6 November 2014
What do you learn when you observe 100 days of iPhone use?
Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented …
Related Article
6 November 2014
Rethinking segmentation for the new digital consumer
Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

See all articles