24 October 2013

‘An Overview of Service Design for the Private and Public Sectors’ report

Be the first to share
putting people first
by experientia

Service design is an approach to innovating both private and public sector services that places the user at the heart of the development process. Service design is concerned with the customer experience and ensuring optimal interactions between the service provider and the service user through various ‘touch points’. Whether it is a small to medium-sized company (SME) or a local public authority, in developing new services, organisations can become preoccupied with the empirical data and develop services that are too far removed from the individual. The value of a service design approach is that it involves engaging the users directly in service development through action research, which provides a qualitative and human dimension to service development leading to increased desirability, usability and efficiency.

This SEE Policy Booklet seeks to answer some fundamental questions public officials may have about service design: What is service design? What are the benefits of a service design approach? Why engage in service design now? How does service design compare to other innovation methods? What are service design methods and tools? Subsequently, the booklet presents case studies of service design in the private and public sectors to illustrate service design processes in practice.

Private sector case studies:
– Aggrelek, a Welsh manufacturing company, that developed a service offering around their core business
– Service design tools and methods to companies in the tourism sector in Lapland in Finland

Public sector case studies:
– The Municipality of Rijkevorsel in Flanders
– The London Borough of Barking and Dagenham Council

SEE is a network of 11 European partners sharing international best practice to accelerate the adoption of design into government mainstream practices, policy and programmes.

Be the first to share
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
16 January 2015
Case study: Service innovation in the public sector
Case study: Service innovation in the public sector Service Design Network site This case study is based on a series of public sector projects commissioned by the Chamber of Commerce in conjunction with local governments in two …
Related Article
16 January 2015
Videos online of Service Design Global Conference 2014
On 7-8 October around 650 global thought leaders and practitioners from sectors such as hospitality, insurance, retail, telecommunications, finance, IT and healthcare gathered in Stockholm for the 7th Service Design Global Conference. Coming from 40+ …
Related Article
5 November 2014
Creating government tech systems with excellent UX and ‘good enough’ security
Gov.uk, the website of the UK Government's Digital Service that merges the websites of all UK Government Departments and many other agencies and public bodies, has posted a draft guidance document on risk management of …
Related Article
31 August 2014
Converting your home to LED lights is still a challenging user experience
Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense - as you quickly earn your money back through a MUCH lowered electricity bill. Yet it …
Related Article
28 August 2014
How EU leaders can listen to the views of their citizens expressed on Twitter
Vox Digitas By Jamie Bartlett, Carl Miller, David Weir, Jeremy Reffin, Simon Wibberley Report, 24 August 2014 ISBN 978-1-909037-63-2 Free download Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently …
Related Article
27 August 2014
Service design toolkit
The toolkit for service design is an introduction to the methodology of service design. With a simple step-by-step plan it offers you a practical do-it-yourself guide. The kit contains workshop templates, posters, a manual and technique …
Related Article
12 August 2014
White House launches UX-focused Digital Service team
Yesterday, the White House formally launched the U.S. Digital Service. "The Digital Service will be a small team made up of our country’s brightest digital talent that will work with agencies to remove barriers to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles