7 June 2012

An open letter to the User Experience Community

Be the first to share

In an open letter to the User Experience Community, Rich Gunther, President of what used to be called Usability Professionals Association (UPA), announces that UPA is no longer.

As explained yesterday at the UPA 2012 conference by UPA treasurer Ronnie Battista, there is now a brand new organization, the UXPA, or User Experience Professionals Association, because, they say, “there is a distinct and immediate need for a global, modern, innovative professional organization for User Experience Professionals.”

“The name change comes amidst an ongoing rebranding and reinvention of the organization, which comprises over 10,000 international and local professionals in 40 countries. “While we historically have focused on evaluation of products and services, mainly usability testing and expert review of products, we are seeing increased interest from our members in upfront field and ethnographic research, as well as design methods and theory. Furthermore, many of our members are increasingly involved in User Experience Strategy. Our new organizational model allows us to deliver content on all four of these pillars: Research, Design, Evaluation, and Strategy,”, said Carol Smith, UXPA Vice President.

As UXPA goes through this evolution, they also hope to continue delivering compelling benefits to their members. To that end, they are developing a new website, expanding their conference and professional development offerings, and offering a variety of Special Interest Groups in areas ranging from Healthcare to eGovernment User Experience. The organization’s quarterly magazine, “UX Magazine”, will now also be offered in an online format. “Our members value the social, professional network that UXPA provides, as well as the professional development and educational opportunities. We intend to use the website and our events as a conduit for these things,” said Amy Kidd, UXPA Director of Events. Cory Lebson, UXPA Director of Strategic Partnerships, noted that “We are hoping to use this name change as a way to reach out to, and more closely align with, other like-minded organizations.”

The UXPA operates chapters in a number of cities and countries around the world. A number of these chapters will also be undergoing rebranding and alignment with the new international body.”

Important to underline also is that Rich Gunther does not want this initiative to be seen as a turf war or power grab:

“I call on my counterparts in all other UX-related professional organizations to look at ways we can work together. This is not a power play or land grab. With humility and respect, I would entertain any and all discussions about collaboration, integration, and investment with our colleagues from IxDA, ACM-SIGCHI, AIGA, IAI/ASIS&T, STC, HFES, British HCI, APCHI, the Service Design Network, and any others. Between these groups and the current talented and passionate membership of UPA, together we will truly be the premier global professional association supporting people who work in this field. A field that we cannot define alone. We envision a loose confederation of organizations that doesn’t ‘unite’ us so much as it connects us. For our part, we will invest the reserves we have built up to move this mission forward.”

We at Experientia definitely applaud this new initiative, both conceptually (from usability to UX) and practically (it will make our field stronger and more powerful).

Be the first to share
10 April 2015
We are citizens, not mere physical masses of data for harvesting
The deal we have struck with the information society over the extent to which our lives are shaped and our privacy invaded requires urgent renegotiation, argues law professor Julie E Cohen at the annual Law …
7 April 2015
[Book] Practical Empathy
Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and …
7 April 2015
Bosch uses UX approach to spark enthusiasm for electric driving
Bosch, the German multinational engineering and electronics company, is applying a UX approach to help spark enthusiasm for electric driving, and to develop a "fascinating" user interface for electric vehicles. The project website consists of three …
3 April 2015
Design prototypes for Nairobi, Kenya
In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by …
3 April 2015
Opportunities for UX innovation in wearables
Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). "Understanding user behaviors, attitudes, and lifestyles is the …
12 March 2015
Nudging and Choice Architecture: Ethical Considerations
Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles