The role of UX Strategist is a relatively new one on UX design teams, and has recently addressed in two articles on UXmatters: “UX Strategy: The Heart of User-Centered Design” and “What Does a UX Strategist Do?“.
To provide more insight, Paul Bryan, manager of the UX Strategy and Planning group on LinkedIn and organizer of the the first international UX Strategy Conference (which will take place in Atlanta next year), interviewed three UX strategists at well-known companies: Nicole Netland of Best Buy, Rick Castanho of Lowe’s and Stephanie Sansoucie of Kohl’s.
“[Given the secrecy and confidentiality of what UX Strategists work on], the best that I can do is to continue to explore the topic of UX strategy tangentially, using knowledge that I can share openly to help push back the boundaries of secrecy. And that’s the spirit in which these three UX Strategists approached this interview, too. If, when reading their answers, it seems to you that we’ve omitted something important, it’s probably because we have. What I find most interesting about these interviews—besides the window that they provide into UX strategy practice—is that, while they begin by describing widely disparate evolutions of the discipline of UX strategy within specific organizations, they end with very compatible, even overlapping visions of the future.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]