putting people first

by experientia
by experientia
19 May 2008

Alcatel-Lucent podcasts on user trends and millennials

Be the first to share
putting people first
by experientia

Alcatel-Lucent icon
Podtech has published a number of audio interviews with senior staff of Alcatel-Lucent on their thinking about user-centric experience, as it informs their applications and solutions.

Exploiting end-user trends to create value with sticky services – The “Me” network for the “We” experience [12:43]
The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as MySpace, Facebook and YouTube. So how can Service providers address these new market dynamics and user trends, grow their revenue, create value, and retain customer stickiness?
John Giere, Chief Marketing Officer, Alcatel-Lucent explains how the Service Delivery Environment (SDE) is the answer for creating the “Me” network for the “We” experience.
Read more: Article: The “Me” Network for the “We” Experience

Bell Labs Human Factors [06:33 – Transcript included]
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to understand the cognitive, social and behavioral influences on communication; to grow a collection of profiles and scenarios that will forecast the needs and habits of today’s young adults and tomorrow’s workforce; and to design and create intuitive, engaging applications, based on the research and understanding of human communication, while seamlessly meeting the needs of users.
Cheryl L. Coyle, Ph.D., leads the Alcatel-Lucent Bell Labs Human Factors group in New Jersey, USA.
Read more: www.alcatel-lucent.com/usercentric

The Rise of the Millennials [07:42]
Many are considering the “Millennials” as being the next big market for communications services. Connected and aware some 234 million people worldwide known as the Millennials are the next big market segment service providers need to tackle. Millennials have as much clout as Baby Boomers do, and will continue to exert influence in the market for decades to come. Millennials want personalized, flexible services, and they are willing to pay for them. They represent a roughly USD 10 billion market by 2011. To meet these demands and benefit from this market segment, service providers will need a network infrastructure that will deliver next generation IP-based services and offer personalized, blended services. This will help them retain existing customers, attract new ones and increase their ARPU.
In this podcast, Jay Peterson, VP of Global Market Development for user-centric services for Alcatel-Lucent, talks about who the Millennials are, why they should matter to service providers and how Alcatel-Lucent can help service providers address this particular market segment.
Read more: Whitepaper: The Rise of the Millennials

The Alcatel-Lucent website also contains a page with links to research papers that provide detailed insight into the needs and behavior of end users to help operators deliver a superior user-centric experience.

Be the first to share
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
20 January 2015
Microsoft survey in 12 countries highlights people’s concerns about privacy
Microsoft’s second annual survey (pdf) of Internet users around the world has many obvious insights on the benefits of technology for how people shop, work, learn, and generally get stuff done, but only one real …
Related Article
19 January 2015
The agency is dead. Long live the agency.
The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, …
Related Article
19 January 2015
In the age of the Internet of Things, all products are software products
Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value …
Related Article
18 January 2015
Texting is family glue for the 21st century
Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact …
Related Article
15 January 2015
Ezio Manzini’s introduction to design for social innovation
Design, When Everybody Designs - An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to …
Related Article
5 January 2015
A manifesto for qualitative research (and more)
TNS, a global company specialised in market research, global market information and business analysis, has published some papers that are quite aligned with what the UX research and design community has been practicing for years …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles