putting people first

by experientia
by experientia
22 February 2006

Advertising 2.0

Be the first to share
putting people first
by experientia

Advertising20
What everybody in advertising, marketing and media should know about the technologies that are reshaping their business.

What’s the effect of an advertising campaign, in a world where every consumer has instant access to all hard data about any given product? How can we even reach these consumers in a media landscape that consists of millions of personal blogs, podcasts and time shifted television? What is the role of marketing when consumers are directly connected to almost anybody within the companies they buy from?

In this paper advertising specialist Paul Beelen (Chile) attempts to provide some answers (or at least clues), but for now, he says, the best way to be prepared is to simply be aware of the fact that things are changing. Something has been set off, that is impossible to stopped. And it will force advertising to reinvent itself in quite a few ways.

Download white paper (pdf, 128 kb, 21 pages)

(via Future Now, the blog of the Institute for the Future)

Be the first to share
Related Article
8 December 2014
Understanding human behaviour to improve mobile research design
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month's MRMW Africa conference [Market Research in the Mobile World], in order to help attendees …
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
27 November 2014
Deep dive into drinking occasions
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand …
Related Article
27 November 2014
Are we viewing consumers as humans?
Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response …
Related Article
27 November 2014
Intel, Tony Salvador, and design anthropology
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
6 November 2014
Rethinking segmentation for the new digital consumer
Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user …
Related Article
6 November 2014
Little Data, Big Data and UX design at LinkedIn
Julie Marie Norvaisas and Jonathan "Yoni" Karpfen of LinkedIn's User Experience Design (UED) Research Team share how their team discovers and uses "little data" to inform and inspire, in the context of a company driven …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

See all articles