putting people first

by experientia
by experientia
19 June 2005

Advertisers forced to think way outside the box [USA Today]

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putting people first
by experientia

 
Technology — from wireless devices to iPods to digital video recorders (DVRs), have given time-pressed consumers more choices and control over what they tune in or tune out — and also split the audience into narrower slices. Advertisers raised spending 10% to $140 billion last year, according TNS Media Intelligence, to put more ads in more places, but that onslaught may just be turning all marketing messages into white noise.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

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