The Event project, funded by Flanders In Shape, a Flemish design promotion agency, created a framework for the Kortrijk Xpo centre to become the most environmentally sustainable trade fair and congress complex in Belgium by 2020 and a top five player in Europe. Experientia and Futureproofed created an environmental roadmap to guide Kortrijk Xpo in achieving its ambitious objective.
The roadmap detailed steps to take over a ten-year time-frame, and included a benchmark of sustainable expo centres from around the world, a calculation of the carbon footprint resulting from expo activities, tailored reduction targets, a behavioural change framework, and over 100 carbon reduction concepts.
These focused on reducing travel and providing alternative transport means, harnessing the potential of social networking and building conference communities, and motivating and encouraging all stakeholders, including conference attendees, to participate in the change to more sustainable practices.
As Europe approaches the 2020 deadline for the EU’s European Energy Policy, the roadmap will help position Kortrijk Xpo as a far-sighted leader in sustainable practices for temporary events.