5 August 2009

A user perspective on mobile banking in Tanzania

Be the first to share

Voucher agent in Arusha
Gunnar Camner and Emil Sjöblom recently spent three months in Tanzania for their master’s thesis in Media Technology at the Royal Institute of Technology (KTH) in Stockholm, Sweden, to investigate mobile banking services from a user perspective.

In which contexts do alternative uses, e.g. savings, become popular and why?

The final report will be presented during autumn 2009 and made available at the project blog. Meanwhile, they sent a dispatch to the CGAP blog:

“While M-PESA in Tanzania has had a hard time competing with its sibling in Kenya in user uptake, there is one way of sending money via the mobile phone that is very popular in the country. That is by using airtime top-up vouchers. The most common way to do this is to buy an airtime voucher, scratch it in order to get the code and then text the code in an SMS to the person you want to send money to. It is then up to the recipient to go out and sell the code to people who want to buy airtime, or resellers and shops that in turn will sell it to people wanting airtime.”

Read full story

You can also more about the project here or download the whole project outline here (pdf).

Be the first to share
16 April 2015
Putting technology in its place
Kentaro Toyama is a former Microsoft Research Executive and now an associate professor at the University of Michigan. Toyama calls himself “a recovering technoholic”—someone who once was “addicted to a technological way of solving problems.” …
7 April 2015
[Book] Practical Empathy
Practical Empathy: For Collaboration and Creativity in Your Work by Indi Young Rosenfeld Media, 2015 Synopsis Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and …
3 April 2015
Design prototypes for Nairobi, Kenya
In 2014, Ericsson and UN-Habitat (United Nations Human Settlements Programme) entered a three-year partnership with the intention to collaborate around Information and Communication Technologies (ICTs) and sustainable urbanization. One of the first explorations was driven by …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Ethnographic research drives IKEA’s global success
In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …
23 March 2015
UK report on consumer problems in the mobile phone market
Calling the shots? is the title of a new Citizens Advice Bureau report that analyses consumer problems in the mobile phone market and explores opportunities for stronger consumer protections. From the executive summary: "The mobile phone market …
23 March 2015
Design fiction personas illustrate possible impact of educational tech
People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles