“Blogs, the free-form online journals that have gained wide popularity, are making inroads in the newsrooms of what bloggers sometimes derisively call the mainstream media”, writes Bruno Giussani in today’s International Herald Tribune.

“An increasing number of editors and reporters seem to accept that adopting this form of journalism is one way they can remain relevant as the digital era pushes media – and advertising money – in new directions.”

“A Swiss magazine recently took the opportunity to try a blog-based approach to online journalism, in an effort to report the issue in a deeper and perhaps more helpful way.”

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