12 December 2012

A new Behavioural Design Lab in the UK

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putting people first
by experientia

The Warwick Business School and the UK Design Council have launched the world’s first Behavioural Design Lab. The lab aims to bring together the power of design with cutting edge scientific research that Warwick Business School’s burgeoning Behavioural Science group is discovering.

Behavioural Design Lab will address issues ranging from binge drinking to the impact of the internet on teenagers to energy consumption, as well as boosting the UK’s flagging economy.

“We’re here to help organisations transform a better understanding of people into innovative solutions that improve society.

Too many organisations rely on information provision alone, falsely assuming that raising awareness of key facts will change behaviour.

We believe the best way to solve social issues is to not only research how and why people make decisions, but use the design of products, services and places to help us all make better decisions.

Behavioural design boldy provides the best of both worlds to inspire radical ideas, create social and economic value, and further knowledge of human choices and wellbeing.

The lines between the public, private and voluntary sectors are blurring and social enterprise is now entwined with commercial, political and charitable goals.

We can help organisations experiment to understand the role of behaviour in the challenges they face and adopt new approaches through design-led innovation. Change can only happen collaboratively. For those issues common to multiple partners, we aim to bring pioneers together to share the time, cost and risk of innovation.”

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