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The mobile platform is currently undergoing somewhat of a revolution in the developing world — and so are people’s lives — with Africa now more advanced than the rest of the world in terms of mobile banking. The user experience challenges are only beginning to be addressed.
If you want to keep abreast on developments in this field, here is a crop of news stories from just this last week:
Note by the way that all the user research work by Jan Chipchase and others seems to have paid off: Nokia dominates the mobile handset landscape in India with an astonishing 74% market share. |
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28 September 2007
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3 Responses to “A mobile revolution is taking place in the developing world”
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Your observations are correct. Our experience is that the mobile revolution is leap-frogging the developing world. Mobile banking for example is more acceptable as a customer service offering in smaller markets (such as the Middle East) where the benefits outweigh the security considerations (or worries) to banks implementing mobile/SMS banking.
Interestingly, there are lot more enquiries for our product (Bank Smart - see wwww.acette.com ) from MESA region than from Europe or the Amercias.
[...] on this mobile revolution taking place in [...]
Mobile banking in Africa, Middle East and South East Asia is often based on SIM card technology (so called SIM browsers). This technology is more secure than any other type of banking (including EMV chip cards and dual factor Internet banking). It is interesting that first world observers think that banking in developing worlds are not secure (like mobile banking in first world implementations - most that are based on relatively in-secure technology like SMS’s and xHTML).
One of the key reasons why mobile banking is working in developing worlds is because the implementations are much more advanced technologically speaking. I believe that this is because of a) lack of legacy constraints, b) willingness to experiment c) fewer stakeholders that delay advances in banking.
Also see my blog: mbanking.blogspot.com