Yahoo
Yahoo’s multiple business units, each containing decentralised user experience teams, have a natural tendency to design different solutions to similar problems. Left unchecked, these differences would weaken the Yahoo! brand and produce a less usable network of products.

This case study describes a project that communicates standards for interaction design to increase consistency, predictability, and usability across Yahoo! with the ultimate intention of strengthening the brand.

The solution focused on interaction design patterns, which created a process for submitting and reviewing the content, and seeded the resulting library with a set of sample patterns. The content was made findable and structured predictably, and the user interface design tested and iterated to make it usable.

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