13 February 2014

A case study on inclusive design: ethnography and energy use

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Energy usage and conservation can be a seemingly mundane part of an individual’s daily life on one hand, but a politically, ecologically, and economically critical issue on the other. Despite its importance, there is a startling lack of insight into what guides and influences behaviors surrounding energy.

With conventional quantitative analyses of properties and income explaining less than 40% of variations in households’ consumption, Dr Dan Lockton (senior associate at the Helen Hamlyn Centre for Design) and Flora Bowden set out to unpack some of the behavioral nuances and contextual insights around energy use within the daily lives of British households, from the perspective of design researchers.

Their interviews had them meeting everyone from “quantified self” enthusiasts to low-income residents of public housing, and involving them in the design process.

What they discovered bears significant implications for design which seeks to influence behaviors around energy, for example, where policy makers and utility companies see households as “using energy”, household members see their own behavior as solving problems and making their homes more comfortable, such as by running a bath to unwind after a trying day, or preparing a meal for their family.

EthnographyMatters reports on what Dan and Flora learned in their ethnographic research, and how understanding “folk models” of energy – what energy “looks like” – may hold the key to curtailing energy usage.

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26 November 2015
How Nissan’s using anthropology to make autonomous cars safe
What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin "is here to teach autonomous cars how to behave". A design anthropologist based at …
12 November 2015
Interview with John Thackara: how to thrive in the next economy
On the occasion of the U.S. launch of his new book, How to Thrive in the Next Economy: Designing Tomorrow's World Today, John Thackara sat down with Core77's Allan Chochinov to talk about the book, …
11 November 2015
Interview with Birgit Mager on the evolution of service design
Ayla Newhouse of Adaptive Path interviewed Birgit Mager, President and Co-Founder of the International Service Design Network, on how she got into service design back when it was so new, and how she defines it …
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
[Book] Nudge and the Law: A European Perspective
Nudge and the Law: A European Perspective First Edition Edited by: Alberto Alemanno, Anne-Lise Sibony Hart Publishing December 2015, 400 pages Abstract Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since …
3 November 2015
Another book entitled “The Quantified Self”
The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled "The Quantified Self" and both appearing in April 2016. …
30 October 2015
[Book] Digital Ethnography
Digital Ethnography: Principles and Practice By Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi (RMIT University) SAGE Publications October 2015, 216 pages Abstract This sharp, innovative book champions the rising significance of ethnographic research on …
29 October 2015
An ethnography of tax-avoidance experts
Sociologist Brooke Harrington realized that if she were ever going to understand global inequality she would have to become one of the people who helps create it. So she trained to become a wealth manager …

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13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
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