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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

6 April 2011
Interview with Stefana Broadbent on our increasingly mixed personal and work lives (in French)

Hubert Guillaud of the French online magazine InternetActu interviewed Stefana Broadbent, anthropologist and digital ethnographer, who in the last 20 years has been investigating the evolution of digital activities both at home and in the workplace, and has now written a book about her insights: L’intimité au travail : la vie privée et les communications […]

15 June 2009
Anthropologist Stefana Broadbent speaker at TEDGlobal

Stefana Broadbent, the acclaimed tech anthropologist, will be an invited speaker at the upcoming TEDGlobal conference (21-24 July, Oxford, UK). Stefana is currently a visiting research fellow in the Department of Anthropology at University College London, and was the head of the Customer Observatory at Swisscom. Her work was published in Business Week and The […]

27 October 2007
ComDays07 / Stefana Broadbent: The 20 people we communicate with

Bruno Giussani reports on a recent talk by Swisscom anthropologist Stefana Broadbent on how people really use technology. The talk was delivered at the 6th Communication Days conference in Bienne, Switzerland. “In traditional marketing research, she says, if you ask what the main constraints on usage of communication services are, the obvious answer would probably […]

8 June 2007
The Economist features work by Swisscom anthropologist Stefana Broadbent
16 September 2013
Experientia and Intel present at EPIC 2013 in London

EPIC 2013, the conference on “ethnographic praxis in industry”, kicked off in London today, with experts from around the world gathering for the three-day conference exploring ethnographic investigations and principles in the study of human behavior as they are applied in business settings. This (Monday) afternoon, Experientia will give a joint presentation with Intel, titled […]

4 November 2012
Book: Digital Anthropology

Digital Anthropology Edited by Heather A. Horst, Daniel Miller Berg Publishers, Oct 2012 328pp Anthropology has two main tasks: to understand what it is to be human and to examine how humanity is manifested differently in the diversity of culture. These tasks have gained new impetus from the extraordinary rise of the digital. This book […]

18 September 2012
A report on the Medicine 2.0 conference in Boston

Report by Experientia researcher Anna Wojnarowska Harvard Medical School hosted this weekend the Medicine 2.0 conference in Boston. The fifth edition of the event invited academics, practitioners and clinicians for two days of lectures, discussions and presentations, analyzing the changes taking place in the healthcare sector around the world. A major topic recurring throughout the […]

1 March 2011
Discussing ethnography at University College London

Experientia partner Mark Vanderbeeken will be giving a talk tomorrow at 6 pm, as a part of the Digital Anthropology MSc course at University College London (UCL). The “Anthropology in the Professional World” section of the course features talks from well-known practitioners in the field. Mark will speak about the challenges inherent in Experientia’s research […]

23 July 2009
TEDGlobal: ‘The democratisation of intimacy’

Anthropologist Stefana Broadbent says that modern communications aren’t expanding our circle of friends but are strengthening our most important relationships, reports Kevin Anderson on The Guardian’s PDA blog. “Modern communications are not expanding our social circle, but anthropologist Stefana Broadbent says that mobile phones, instant messaging and social networking are actually strengthening our core relationships. […]

23 July 2009
TEDGlobal updates

Both the Guardian newspaper’s PDA blog and TED itself are posting regular updates from the current TEDGlobal conference in Oxford, UK. (TED stands for technology, entertainment and design, and it’s an exclusive conference that brings togethers thinkers and doers from around the world. The TEDGlobal edition is directed by Bruno Guissani.) Here are some selected […]

14 April 2009
UCL London is starting a new MA in Digital Anthropology

UCL (which is the abbreviation for “University College London” although you have to look at the site‘s footer to find out) is starting a new MA in Digital Anthropology. And it seems serious stuff. Digital technologies have become ubiquitous. From Facebook, Youtube and Flickr to PowerPoint and Second Life. Museum displays migrate to the internet, […]

15 September 2008
Ethnic minority groups continue to lead the way on digital device take-up and use

Ofcom, the UK communications regulator, states that ethnic minority groups are the prime early adopters in Europe, thereby confirming ethnographic user research at Swisscom. “Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up. But, despite this, many people from ethnic […]

4 May 2008
Recent immigrants driving advanced mobile phone use, both in Europe and in the US

Last year, The Economist published an article about ethnographic user research at Swisscom. One of the findings it highlighted was that immigrant workers are the most advanced users of communications technology: “It is migrants, rather than geeks, who have emerged as the “most aggressive” adopters of new communications tools, says [Swisscom anthropologist Stefana] Broadbent. Dispersed […]

18 January 2008
Interactions Magazine – first impressions

This morning I received a print copy of Interactions Magazine with the mail. Wow. It looks, feels, and reads exactly like a magazine for our profession should be. Why did no one think of this before? It contains a lot of in-depth articles by people I respect or others I am curious about. It is […]

6 January 2008
Interactions Magazine relaunched

A few weeks ago, I announced the new direction taken by Interactions Magazine under its new editors-in-chief Richard Anderson and Jon Kolko, and now the first issue is out. The content looks very exciting indeed and the editors-in-chief have done a great job at getting some of the best people in the field to contribute. […]

27 September 2007
Picnic07: Swisscom anthropologist on why everything is moving into the background
4 September 2007
People regularly featured on this blog

In alphabetical order: A Marko Ahtisaari Ken Anderson B Nik Baerten Genevieve Bell Chris Bernard Tim Berners-Lee Ralf Beuker Nina Boesch Danah Boyd Stefana Broadbent Tyler Brûlé Bill Buxton C Jan Chipchase Hilary Cottam Mihaly Csikszentmihalyi Alistair Curtis D Uday Dandavate Liz Danzico Regine Debatty Paul Dourish E Jyri Engeström Richard Eisermann G Jesse James […]

30 July 2007
For better or worse, adults learn to say it with emoticons
20 July 2007
Research on smartphones and the work-life balance
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