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"genevieve bell"
Daily insights on user experience, experience design and people-centred innovation,
by international UX consultancy Experientia.
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"genevieve bell"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

24 September 2015
[Video] Genevieve Bell on finding the ‘why’ in a complex, data-driven world

Our world is continuing to become more complex, more intense and more data driven. Yet counter-intuitively, this is making the human element more and more important. In an interview at Intel’s Transform IT show, Genevieve Bell, Vice President and Fellow at Intel, explains that more data does not equal more truth, it just equals more […]

26 November 2012
Unpacking cars: doing anthropology at Intel (paper by Genevieve Bell)

The fall 2011 issue of AnthroNotes (pdf) starts off with an article by Genevieve Bell, senior cultural anthropologist at Intel. She describes her latest research project, designed to understand how cars around the world can serve as windows into the future of mobile technology and computers. The article also contains an ample but simply worded […]

9 June 2012
Genevieve Bell: women are tech’s new lead adopters

Social scientist Genevieve Bell – who is also the interaction and experience research director at Intel Labs – gave a major talk on what the future of technology looks like, and why middle-aged women may determine that future. The talk, entitled “Telling the Stories of the Future: Technology, Culture and What Really Matters”, was the […]

20 November 2011
On Culture and Interaction Design: an interview with Genevieve Bell

Recently Dianna Miller had a chance to talk to Genevieve Bell, anthropologist and researcher, and the director of Intel Corporation’s Interaction and Experience Research. Genevieve Bell will be one of the keynote speakers at Interaction 12. Dianna talked with her about social research, myths, design research and several other interesting subjects. DM: What new skills […]

29 July 2011
Review: Paul Dourish & Genevieve Bell – Divining a digital future (2011)

Michiel De Lange has published a very long and somewhat critical review of the book Divining a Digital Future: Mess and Mythology in Ubiquitous Computing by Paul Dourish and Genevieve Bell. “In Divining a Digital Future D&B reiterate many arguments made in earlier work, provide them with more flesh, and formulate some future directions for […]

16 February 2011
Paul Dourish and Genevieve Bell on ubicomp mythology

Divining a Digital Future: Mess and Mythology in Ubiquitous Computing Paul Dourish and Genevieve Bell MIT Press, April 2011, 264 pages ISBN 978-0-262-01555-4 264 pages Amazon page | MIT Press page Ubiquitous computing (or “ubicomp”) is the label for a “third wave” of computing technologies. Following the eras of the mainframe computer and the desktop […]

30 July 2010
Genevieve Bell’s Digital Futures report released

In 2009, Dr. Genevieve Bell, an Australian-born anthropologist and ethnographer, who is an Intel Fellow and heads Intel’s newly created Interaction and Experience Research (IXR) division, was selected as South Australia’s Thinker in Residence. In her assignment, she focused on the ways in which South Australians use new technologies in their everyday lives. Through extensive, […]

13 September 2009
Intel’s Genevieve Bell on linking technology and society

In a two-part podcast Genevieve Bell, Intel Fellow and Director of the User Experience Group, discusses the intersection of technology and society, with a special focus on the social media explosion and worldwide technology adoption. Listen to podcast: part 1 – part 2

24 June 2009
Intel’s Genevieve Bell on humanising technology

Malaysian newspaper The Star devotes plenty of space to user-centred design in three stories that feature the work of Genevieve Bell, Intel’s user experience director. “Marrying” anthropology and science “I still write and publish my work in academic journals. To me, what we do in companies like Intel is the cutting edge of anthropological study. […]

22 November 2008
Intel anthropologist Genevieve Bell becomes Adelaide thinker in residence

Adelaide, Australia has a Thinker in Residence programme that “brings world-leading thinkers to live and work in Adelaide to assist in the strategic development and promotion of South Australia.” [Or, what cities and regions have to go through to attract the “creative class”.] The current Adelaide invitee is Dr Genevieve Bell, an Australian-born anthropologist and […]

25 October 2008
Genevieve Bell: “The next Internet revolution is already happening!”

Yesterday Genevieve Bell, a highly respected anthropologist and Director of User Experience within Intel’s Digital Home Group, gave a lecture at Indiana University’s School of Informatics. One of the university’s doctoral student reports: Bell used an ethnographic lens to examine what the Internet might look like in 10-20 years from now. She began by noting […]

24 May 2008
Genevieve Bell’s anthropological advice at Berkeley commencement

Last week Genevieve Bell, a highly respected anthropologist and Director of User Experience within Intel’s Digital Home Group, gave the 2008 commencement speech at the UC Berkeley School of Information. She filled it with “anthropological advice” about how to approach the world like a fieldwork project. “But I am suggesting a different kind of openness […]

18 February 2007
High technology meets cultural anthropology: Dr Genevieve Bell
2 February 2007
Interview with Genevieve Bell, director of user experience at Intel

Genevieve Bell is a highly respected anthropologist and director of user experience at Intel. In this interview with Australian usability consultant Gerry Gaffney, she talks about what it means to build technology with the home in mind, about cultural influences in the use of technology, about the connection between religion and technology, and about sheds. […]

2 May 2006
Australian’s The Age profiles Intel anthropologist Genevieve Bell
1 November 2004
Interview with Genevieve Bell, cultural anthropologist at Intel

Genevieve Bell, a cultural anthropologist at Intel, has fundamentally changed the way we think about design, technology and culture. Through research and observation, Bell brought to our awareness how concepts of ‘home’, ‘family’ and ‘individual’ vary from one culture to another. Bell’s research has taken her to India, Indonesia, China, Singapore, Malaysia, Korea and Australia. […]

2 September 2015
Anthropologists addressing burning issues on a hot planet

Our planet is becoming increasingly hot. We are facing climate change, social turmoil on local and global scales, and changing political and economic systems. The symposium “Why the World Needs Anthropologists” (27 September, Ljubljana, Slovenia) will explore anthropology’s applied aspects and potential benefits for society, economy, and the environment. Three keynote speakers – Genevieve Bell, […]

5 March 2014
De l’importance de l’ethnographie appliquée aux technologies

For once a post in French! Hubert Guillaud of InternetActu describes some examples – mostly from the recent EPIC conference – of the great contribution of ethnography in focusing our gaze on real life practices, in pointing out that what technologists do not see, and in explaining how the strictly technological gaze often fails. [“Le […]

26 February 2014
What the tech business hasn’t yet grasped about human nature

Genevieve Bell, Intel’s in-house anthropologist, sees constants in our behavior that could mean big bucks for businesses that find a way to capitalize on them. C|Net reports on her talk at the Mobile World Congress yesterday. “In this digital world, the story we’re telling about the future is a story driven by what the technology […]

21 September 2013
Financial Times on EPIC conference

This week, business anthropologists from all over the world descended on the Ethnographic Praxis in Industry Conference at London’s Royal Institution, the historic site where Michael Faraday first demonstrated the power of electricity, reports Emma Jacobs in the Financial Times. Over three days, practitioners discussed applications of anthropology in the business world, covering such issues […]

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