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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

26 November 2012
Unpacking cars: doing anthropology at Intel (paper by Genevieve Bell)

The fall 2011 issue of AnthroNotes (pdf) starts off with an article by Genevieve Bell, senior cultural anthropologist at Intel. She describes her latest research project, designed to understand how cars around the world can serve as windows into the future of mobile technology and computers. The article also contains an ample but simply worded […]

9 June 2012
Genevieve Bell: women are tech’s new lead adopters

Social scientist Genevieve Bell – who is also the interaction and experience research director at Intel Labs – gave a major talk on what the future of technology looks like, and why middle-aged women may determine that future. The talk, entitled “Telling the Stories of the Future: Technology, Culture and What Really Matters”, was the […]

20 November 2011
On Culture and Interaction Design: an interview with Genevieve Bell

Recently Dianna Miller had a chance to talk to Genevieve Bell, anthropologist and researcher, and the director of Intel Corporation’s Interaction and Experience Research. Genevieve Bell will be one of the keynote speakers at Interaction 12. Dianna talked with her about social research, myths, design research and several other interesting subjects. DM: What new skills […]

29 July 2011
Review: Paul Dourish & Genevieve Bell – Divining a digital future (2011)

Michiel De Lange has published a very long and somewhat critical review of the book Divining a Digital Future: Mess and Mythology in Ubiquitous Computing by Paul Dourish and Genevieve Bell. “In Divining a Digital Future D&B reiterate many arguments made in earlier work, provide them with more flesh, and formulate some future directions for […]

16 February 2011
Paul Dourish and Genevieve Bell on ubicomp mythology

Divining a Digital Future: Mess and Mythology in Ubiquitous Computing Paul Dourish and Genevieve Bell MIT Press, April 2011, 264 pages ISBN 978-0-262-01555-4 264 pages Amazon page | MIT Press page Ubiquitous computing (or “ubicomp”) is the label for a “third wave” of computing technologies. Following the eras of the mainframe computer and the desktop […]

30 July 2010
Genevieve Bell’s Digital Futures report released

In 2009, Dr. Genevieve Bell, an Australian-born anthropologist and ethnographer, who is an Intel Fellow and heads Intel’s newly created Interaction and Experience Research (IXR) division, was selected as South Australia’s Thinker in Residence. In her assignment, she focused on the ways in which South Australians use new technologies in their everyday lives. Through extensive, […]

13 September 2009
Intel’s Genevieve Bell on linking technology and society

In a two-part podcast Genevieve Bell, Intel Fellow and Director of the User Experience Group, discusses the intersection of technology and society, with a special focus on the social media explosion and worldwide technology adoption. Listen to podcast: part 1 – part 2

24 June 2009
Intel’s Genevieve Bell on humanising technology

Malaysian newspaper The Star devotes plenty of space to user-centred design in three stories that feature the work of Genevieve Bell, Intel’s user experience director. “Marrying” anthropology and science “I still write and publish my work in academic journals. To me, what we do in companies like Intel is the cutting edge of anthropological study. […]

22 November 2008
Intel anthropologist Genevieve Bell becomes Adelaide thinker in residence

Adelaide, Australia has a Thinker in Residence programme that “brings world-leading thinkers to live and work in Adelaide to assist in the strategic development and promotion of South Australia.” [Or, what cities and regions have to go through to attract the “creative class”.] The current Adelaide invitee is Dr Genevieve Bell, an Australian-born anthropologist and […]

25 October 2008
Genevieve Bell: “The next Internet revolution is already happening!”

Yesterday Genevieve Bell, a highly respected anthropologist and Director of User Experience within Intel’s Digital Home Group, gave a lecture at Indiana University’s School of Informatics. One of the university’s doctoral student reports: Bell used an ethnographic lens to examine what the Internet might look like in 10-20 years from now. She began by noting […]

24 May 2008
Genevieve Bell’s anthropological advice at Berkeley commencement

Last week Genevieve Bell, a highly respected anthropologist and Director of User Experience within Intel’s Digital Home Group, gave the 2008 commencement speech at the UC Berkeley School of Information. She filled it with “anthropological advice” about how to approach the world like a fieldwork project. “But I am suggesting a different kind of openness […]

18 February 2007
High technology meets cultural anthropology: Dr Genevieve Bell
2 February 2007
Interview with Genevieve Bell, director of user experience at Intel

Genevieve Bell is a highly respected anthropologist and director of user experience at Intel. In this interview with Australian usability consultant Gerry Gaffney, she talks about what it means to build technology with the home in mind, about cultural influences in the use of technology, about the connection between religion and technology, and about sheds. […]

2 May 2006
Australian’s The Age profiles Intel anthropologist Genevieve Bell
1 November 2004
Interview with Genevieve Bell, cultural anthropologist at Intel

Genevieve Bell, a cultural anthropologist at Intel, has fundamentally changed the way we think about design, technology and culture. Through research and observation, Bell brought to our awareness how concepts of ‘home’, ‘family’ and ‘individual’ vary from one culture to another. Bell’s research has taken her to India, Indonesia, China, Singapore, Malaysia, Korea and Australia. […]

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