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by international UX consultancy Experientia.
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"donald norman"

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
5 February 2011
Core77 book review: Living with Complexity, by Donald Norman

The same Robert Blinn who reviewed Jon Kolko’s new book (see previous post), also wrote a review on Core77 on the latest book by Donald Norman: Living with Complexity (also reviewed on Putting People First in December 2010). “While his book doesn’t exactly provide hard and fast rules for taming complexity, it does a very […]

7 October 2010
Donald Norman on design without designers

In his latest Core77 contribution, the acclaimed Donald Norman reflects on the role of testing versus creativity in design and innovation. “There is a trend to eliminate designers. Who needs them when we can simply test our way to success? The excitement of powerful, captivating design is defined as irrelevant. Worse, the nature of design […]

10 December 2009
Latest Donald Norman essay started a big debate

Donald Norman ‘s recent essay Technology First, Needs Last, in which he argues that “design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs,” has started a big discussion. Steve Portigal started the debate with a piece which intends to “to reframe rather […]

5 December 2009
The dignity and courage of Donald Norman

There is true dignity in the continuous engagement of Donald Norman, the Nestor of the user experience community, as well as courage is his willingness to question some of his (and our) profound beliefs. In short, Don — in defiance of his age (Don was born on Christmas day in 1935) — keeps on pushing […]

2 October 2009
Donald Norman on co-creation as a “transmedia” design challenge

Donald Norman recently gave a keynote address at the “21st Century Transmedia Innovation Symposium” in Seoul, Korea. “Normal dictionaries do not have the word ‘transmedia,’” he says, “but Wikipedia does. That definition introduced me to many other words that neither I nor my dictionaries had never before heard (for example, narratological). Strange jargon aside, I […]

22 September 2009
Interfaces Magazine interviews Donald Norman

The latest issue of Interfaces Magazine, a quarterly magazine published by Interaction, the specialist HCI group of the British Computer Society (BCS), contains a lengthy interview with Donald Norman: “Long live the body, the physical world, reality. The world of computers led to an unfortunate diversion away from reality to the confining sterility of screens […]

2 September 2009
Donald Norman on products as services and experiences

Donald Norman’s latest column for Interactions Magazine explores systems thinking and service design. “A product is actually a service. Although the designer, manufacturer, distributer, and seller may think it is a product, to the buyer, it offers a valuable service. The easiest example is the automatic teller machine (ATM), or as many people think of […]

20 November 2008
Recent Donald Norman writings

Donald Norman has posted a number of columns/essays on his blog: People are from earth, machines are from outer space [Interactions 2008 column] People are from earth. Machines are from outer space. I don’t know what kind of manners they teach in outer space, but if machines are going to live here in our world, […]

23 October 2008
Donald Norman on the design of future things

On April 23, Donald Norman gave a talk at the IIT Institute of Design in Chicago on the “Design of Future Things”. A few weeks ago Jeff Howard published a transcript of this talk. Video (678 mb) and audio (64 mb) are also available. Don Norman is a professor emeritus of cognitive science at UC […]

24 August 2008
Donald Norman’s new book on sociable design

Donald Norman has just posted a few excerpts from his draft book manuscript tentatively entitled “Sociable Design” for comments and reactions. Introduction Whether designing the rooftop of a building or the rear end of a home or business appliance, sociable design considers how the design will impact everyone: not just the one, intended person standing […]

11 March 2008
The 37signals vs Donald Norman controversy

There is an interesting controversy going on between 37signals and Donald Norman. It all started with a four-page article in the March 2008 issue of Wired Magazine about 37signals, the company that helped develop much of the software that has enabled Web 2.0, including Ruby on Rails, that was used to create podcasting service Odeo […]

27 February 2008
Donald Norman in Torino, Italy on 15 March

Donald Norman is probably one of the most prominent guests at the upcoming Piemonte Share Festival, curated by Bruce Sterling. Norman will be part of a panel on Saturday afternoon 15 March entitled “Manufacturing Future Designs”. The many conferences of the festival are delving into all kinds of variations of the overall “manufacturing” theme: Manufacturing […]

27 November 2007
Two more interviews with Donald Norman

Now that Donald Norman‘s new book, The Design of Future Things, has been published, the man is on a book tour and interviews with him are popping up left and right. After a first one on Core77 (see also this post), Norman is now also in the Inquirer and on CNET News. The Inquirer, a […]

23 November 2007
Interview with Donald Norman on Core77

Donald Norman‘s shining career began with a post at Harvard and then the University of California, San Diego, where his interests in psychology turned toward cognitive science. As one of the founders of that field, he eventually shifted his energies toward the relationship between user cognition and (computing) technology, which led to executive positions at […]

22 September 2007
Donald Norman on the importance of unmet needs
19 February 2007
Donald Norman’s new book: “The Design of Future Things”
2 December 2006
Donald Norman on the design of future things
13 April 2006
Donald Norman on emotionally-centred design
4 March 2006
Donald Norman awarded Benjamin Franklin medal for his work on user-centred design

Donald A. Norman of Northwestern University and the Nielsen Norman Group will be awarded the 2006 Benjamin Franklin Medal in Computer and Cognitive Science “for the development of the field of user-centered design, which utilizes our understanding of how people think to develop technologies designed to be easily usable”. This was announced this Wednesday by […]

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