putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
27 April 2014
The challenge of the car interface

Three articles – all published on Medium – confront the challenge of designing an effective car user interface: The State of In-Car UX by Geoff Teehan, Teehan+Lax No matter the price or the brand, the interfaces that adorn today’s vehicles are in a bad place. Thankfully, there’s hope. [Long, insightful article with lots of examples […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

27 April 2014
The challenge of the car interface

Three articles – all published on Medium – confront the challenge of designing an effective car user interface: The State of In-Car UX by Geoff Teehan, Teehan+Lax No matter the price or the brand, the interfaces that adorn today’s vehicles are in a bad place. Thankfully, there’s hope. [Long, insightful article with lots of examples […]

25 April 2014
Why VC firms are snapping up designers

Irene Au, former head of Google’s User Interaction Team, is the latest designer to make her way to a venture capital firm. Here’s why VCs are so hot for designers and how consumers could ultimately benefit from the trend. “It’s a common misconception that VCs are just check writers who buy a piece of young […]

25 April 2014
There’s a backlash against nudging – but it was never meant to solve every problem

Sceptics fail to grasp that this is a strategy that improves lives while treating citizens with dignity – unlike coercion, argues Cass Sunstein. It is true that nudges are not a sufficient approach to some of our most serious problems, such as violent crime, poverty, and climate change. Nonetheless, they have five major advantages over […]

25 April 2014
What if doctors could prescribe behavior change?

Doctors have known for decades that, in order to prevent disease or its complications, they were going to have to get into people’s living rooms and convince them to change everyday behaviors that would very likely kill them. The world urgently needs better ways to bring behavior change therapies to the masses, and advancements in […]

24 April 2014
My digital shadow

The surveillance program PRISM by the US secret service NSA has reminded us that all of our activities online may be monitored without giving us the chance to understand whether we really are targeted or what the purpose of this monitoring is. Information is being collected about us all but we have little understanding about […]

24 April 2014
The Qualified Self and Affective Sensing

The people at frog design have been exploring sensing technologies and their impact on the human experience. Two interesting articles are the result: The Qualified Self: Going Beyond Quantification Just as stories yield data, data yield stories. And just as it is difficult to quantify our lives without data, we cannot qualify them without context […]

24 April 2014
Smart cities need smart citizens

The idea of the SMARTiP project is to take the experience developed by a wide range of existing user-driven, open innovation initiatives in Europe, particularly those developed through Living Labs, and to apply this experience to the challenge of transforming public services by empowering ‘smart citizens’ who are able to use and co-produce innovative Internet-enabled […]

23 April 2014
Johan Blomkvist’s doctoral thesis on prototyping in service design

Representing Future Situations of Service Prototyping in Service Design by Johan Blomkvist Linköping Studies in Arts and Science Doctoral Dissertation Human-Centred Systems Division Department of Computer and Information Systems Linköping University This thesis describes prototyping in service design through the theoretical lens of situated cognition. The research questions are what a service prototype is, what […]

23 April 2014
User experience is the new differentiator. How will that affect the internet?

The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future. Those who deliver the best user experience to a global audience will win this race […]

23 April 2014
Ethnography, magpies, shiny things, and parallel worlds

Three posts by Simon Roberts (?) explore the rise, fall and possible futures of ethnography in commercial settings. Ethnography, magpies and shiny things The first piece explores how ethnography fell victim of the enduring quest for fashion and the need to differentiate in market research. The market research industry commoditized ethnography and failed to capitalise […]

23 April 2014
How Facebook uses UX research to personalize the way we see each other

Facebook recently made profiles more “contextual” on their iOS app, writes John Paul Titlow in Fast Company. That means that like Google searches or other personalized experiences, Facebook profiles will now appear differently based on who’s viewing. “We wanted to know what people find useful when they look at their friends’ profiles.” says Facebook UX […]

12 April 2014
Maybe the Voice of the Customer isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer” that many marketers don’t take into consideration: 1. It’s not really the customer’s voice. The prompts included in survey […]

9 April 2014
Ethnography in action at Wells Fargo

Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,” write Julien Cayla, Robin Beers and Eric Arnould, authors of the article “Stories That Deliver Business […]

9 April 2014
Tell me a story: augmented reality technology in museums

Museums around the world today face the challenge of increasing and maintaining visitor numbers, especially with younger audiences. A fall in visitors is seen by most as a negative outcome, both financially and in terms of wider social and educational impact. It can happen due to a range of factors, but one of the most […]

8 April 2014
[Book] A Web for Everyone: Designing Accessible User Experiences

A Web for Everyone: Designing Accessible User Experiences by Sarah Horton & Whitney Quesenbery Rosenfeld Media, 2013 288 pages In their new book, A Web for Everyone: Designing Accessible User Experiences, Sarah Horton and Whitney Quesenbery make a case for accessibility that begins and ends with people. “We believe that great design starts by thinking […]

Show more articles