putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
27 February 2014
[Book] The Moment of Clarity

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel Rasmussen Harvard Business Review Press 2014, 224 pages Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

27 February 2014
[Book] The Moment of Clarity

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel Rasmussen Harvard Business Review Press 2014, 224 pages Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high […]

27 February 2014
[Book] The City as Interface

The City as Interface How New Media Are Changing the City By Martijn de Waal nai010 Publishers 2014, 208 pages Digital and mobile media are changing the way urban life takes shape and how we experience our built environment. On the face of it, this is mainly a practical matter: thanks to these technologies we […]

26 February 2014
What the tech business hasn’t yet grasped about human nature

Genevieve Bell, Intel’s in-house anthropologist, sees constants in our behavior that could mean big bucks for businesses that find a way to capitalize on them. C|Net reports on her talk at the Mobile World Congress yesterday. “In this digital world, the story we’re telling about the future is a story driven by what the technology […]

24 February 2014
Will your clothing spy on you?

In his lecture “The Ethicist’s and the Lawyer’s New Clothes: The Law and Ethics of Smart Clothes,” I. Glenn Cohen, Professor of Law at the Harvard Law School, warns of the potential for wearable technology to annihilate privacy for good. According to Fortune’s David Whitford, Cohen drew an analogy with Shakespeare’s The Merchant of Venice, […]

19 February 2014
Videos of Day 3 of Interaction14 conference

Is there a Language of Interaction Design [Not yet online] Keynote by Gillian Crampton Smith, Designer/Educator, IUAV University of Venice > Full description Bridging the Physical-Digital Divide [44:32] Jason Mesut, Head of User Experience at Plan Strategic Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age […]

19 February 2014
Videos of Day 2 of Interaction14 conference

Body Languages of Interaction Design [38:53] Keynote by Irene Au Design is both art and science, yet while we teach methods and practices for hard design skills, we don’t teach practices that address the art of design, which is often mystified as “creative genius”. Irene’s talk will explore how through meditation and yoga we can […]

19 February 2014
Videos of Day 1 of Interaction14 conference

Languaging reality, dialogue and interaction [41:05] Keynote by Klaus Krippendorff, Emeritus Professor of Communication at The Annenberg School for Communication, University of Pennsylvania In his keynote, Klaus distinguishes four theories from the philosophy of language and elaborate on dialogical conceptions of how reality comes to be constructed. To him, languaging – the process of conversing […]

15 February 2014
The anthropology of globalization / The ethnography of finance

Keith Hart is Professor of Economic Anthropology at the London School of Economics and Political Science and Professor Emeritus of Anthropology at Goldsmith’s, University of London. He has contributed to the concept of the informal economy to development studies and has published widely on economic anthropology. The Memory Bank is Keith Hart’s digital archive and […]

14 February 2014
anthropology + design: nicolas nova

Rachel Carmen Ceasar (@rceasara) is a doctoral candidate in the Joint Medical Anthropology Program at UC Berkeley and UC San Francisco (California, USA). She writes about the subjective and scientific stakes in exhuming mass graves from the Spanish Civil War and dictatorship in Spain today. She is now running a short series on Savage Minds […]

14 February 2014
An ethnography of the Brixton Pound

Mario Campana (@mariocampana), a PhD student at City University London’s Cass Business School, researches the growing trend of local currencies – of which there are currently over 3000 around the world. He recently presented at EPIC, where in a Pecha Kucha presentation he discussed his PhD research into the Brixton Pound, a neighborhood in South […]

14 February 2014
Interview with man at the heart of Facebook ethnography kerfuffle

Tricia Wang interviewed Daniel Miller, the anthropologist at the heart of the Facebook ethnography kerfuffle, and published the transcript on EthnographyMatters. Dr. Daniel Miller (@dannyanth) is Professor of Material Culture at the Department of Anthropology University College London and a Fellow of the British Academy. As an anthropologist he has contributed foundational theoretical and empirical […]

13 February 2014
Exploring new markets for Firefox OS: mobile and internet behaviours in Central Europe

Experientia has lately been doing a lot of work on mobile OSes, from feature evaluations of some of the more interesting new arrivals, to comparisons of some of the classics. We have also conducted user research into people’s behaviours and attitudes to OSes, exploring their relationships with mobile phones, internet, brands, and with OSes themselves. […]

13 February 2014
Qualitative research in industry – videos from the Qualitative 360 Asia Pacific conference

Qualitative 360 Asia Pacific 2013 took place in Singapore in November 2013, and some videos are now available: Winning with shoppers via qualitative research [23:57] Michael Biscocho, Consumer and Market Knowledge Manager, Procter & Gamble • Leveraging qualitative techniques to complement quantitative methods in consumer behavior • Exploring FMCG consumer decision making through qualitative research […]

13 February 2014
A case study on inclusive design: ethnography and energy use

Energy usage and conservation can be a seemingly mundane part of an individual’s daily life on one hand, but a politically, ecologically, and economically critical issue on the other. Despite its importance, there is a startling lack of insight into what guides and influences behaviors surrounding energy. With conventional quantitative analyses of properties and income […]

12 February 2014
The Museum of Future Government Services

The Museum of Future Government Services, which in Dubai on the 10th of February at the UAE Government Summit, is an interactive design futures exhibition. The Museum explores the future of travel, healthcare, education and urban services. It brings together over 80 designers, technologists and futurists from nearly 20 countries to imagine how these services […]

12 February 2014
An anthropologist walks into a bar…

In 2006 a major European brewing company we’ll call BeerCo was faced with falling bar and pub sales and, despite muscular market research and competitive analysis, couldn’t figure out why. Customers liked its core product, a standard lager, and store sales were up. But something wasn’t clicking in bars, and aggressive promotions weren’t helping. What […]

12 February 2014
Data and design in innovative citizen experiences

The past decade has brought enormous and growing benefits to ordinary citizens through applications built on public data. Any release of data offers advantages to experts, such as developers and journalists, but there is a crucial common factor in the most successful open data applications for non-experts: excellent design, writes Cyd Harrell, UX Evangelist at […]

11 February 2014
How to involve children in the design process?

What are the advantages and challenges inherent in working with children in the design process for creating games or apps? How do you stop them getting bored, and get useful information? This case study by Monica Ferraro (a UX Researcher at City University London) looks in detail at a project that tried to do just […]

11 February 2014
Tricia Wang’s PhD dissertation — Talking to Strangers: Chinese Youth and Social Media

Talking to Strangers: Chinese Youth and Social Media by Tricia Wang Doctor of Philosophy in Sociology, University of California, San Diego, 2013 Professor Richard Madsen, Chair Abstract The sudden availability of social media and open-market capitalism is creating new spaces in China that are shifting norms and behaviors in unexpected ways. This research investigates and […]

9 February 2014
Adam Gopnik: “Why I don’t tweet”

Adam Gopnik, who writes for the New Yorker, has only ever sent nine tweets. In this long BBC article he explains why: ” Everyone insists that the technological transformation of the daily shape of our lives by new gadgets is enormous, while allowing that their emotional effect is more dubious, leaving us with emptier, or […]

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