putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
11 November 2013
Two new reports by ARUP

Designing with Data The Royal Institute of British Architects (RIBA) and ARUP have released Designing with Data: Shaping Our Future Cities, a new report that explores the massive potential role that data could have in the planning and design of our buildings and cities, reports Dexigner. The report identifies the main approaches to working with […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

11 November 2013
Two new reports by ARUP

Designing with Data The Royal Institute of British Architects (RIBA) and ARUP have released Designing with Data: Shaping Our Future Cities, a new report that explores the massive potential role that data could have in the planning and design of our buildings and cities, reports Dexigner. The report identifies the main approaches to working with […]

10 November 2013
[Book] Connect: Design for an Empathic Society

Connect: Design for an Empathic Society by Sabine Wildevuur, Dick van Dijk, Thomas Hammer-Jakobson, Mie Bjerre, Anne Äyväri, and Jesper Lund BIS Publishers, 2014 216 pages [Amazon link] Abstract The prospects are clear: we will probably live longer. The number of people aged 65 and up will increase enormously over the next few decades. Society […]

10 November 2013
Ergonomics in the digital age

In this age of ubiquitous computing, what exactly are we doing to our bodies, asks Avinash Rajagopal in a highly recommended piece in Metropolis Magazine: “Today, our fingers are furiously swiping and typing, our shoulders are hunched, our spines are curved, our necks are either bent over tiny screens or swiveling to catch the magnificent […]

9 November 2013
All technology is assistive technology

All technology is assistive technology, argues Sara Hendren in a long and very insightful article. “Honestly – what technology are you using that’s not assistive? Your smartphone? Your eyeglasses? Headphones? And those three examples alone are assisting you in multiple registers: They’re enabling or augmenting a sensory experience, say, or providing navigational information. But they’re […]

9 November 2013
How a deeper customer understanding can energize innovation

In today’s crowded and competitive energy markets, many product manufacturers fall short in their marketing, writes Andy Beck, Executive Vice President of Makovsky’s energy and sustainability practice. “They’re forgetting a vital principle: that we motivate behavior by understanding and addressing the desires of the end-user customer. Vaunting product attributes–the default marketing formula among many companies–will […]

9 November 2013
Ubiquitous across globe, cellphones have become tool for doing good

With 96 percent of the world connected, organizations are using mobile phones to deliver, via texts, water, energy, financial services, health care, even education. “The number of such initiatives seems likely to increase. “The development community is eager to learn more about how to use mobiles effectively,” said Nick Martin, a founder of Tech Change, […]

9 November 2013
How do you build an electricity bill for the 21st century?

The more confusing the bill, the more likely it is to be disputed, the less likely it is to be paid. So, from not only an image perspective, but a practical, financial one as well, Illinois-based electric company ComEd realized their bills needed better design. They decided to give that power to the people–who knows […]

9 November 2013
The rise of the mobile-born

The mobile-born generation will drive a radical rethinking of office productivity, writes Paul Holland, a general partner at Foundation Capital, “Fast-forward a few years and we’ll see a new workplace with workstations akin to air traffic control centers powered by multiple touch-, swipe- and voice-enabled devices, allowing workers to visualize and manipulate information tactically, driving […]

8 November 2013
Medical advice just a touch away with smartphone apps

Devices once only in the hands of doctors, such as heart or blood pressure monitors, are now in the pockets of consumers, putting them in charge of their health and making medical care more accessible. Consumers are also increasingly armed with “wellness” apps — simpler devices to monitor diets, exercise and weight to help them […]

8 November 2013
‘Why newsrooms need anthropologists’

Journalism and anthropology both purport to observe and analyse human behaviour and experience, albeit in different ways and over extremely divergent timescales. And they both serve up their findings to the wider world in order to give it greater understanding of itself – and of what it ‘means’ to be ‘human’. Walé Azeez and Sarah […]

6 November 2013
Experientia taking on the Nordic Built Challenge, Finland

Experientia team in final four, with community-minded concept “The fundamental idea of the entry – the ENGAGE community noticeboard concept – is worth special mention. Transparent information is used to encourage people to adapt to more eco-efficient ways of living and working.” Experientia continues to grow its portfolio of sustainable behavioural change concepts with the enGAGE […]

5 November 2013
Tesla’s groundbreaking UX: interview with UI manager Brennan Boblett

“Dashboards of the past are littered with physical buttons that can never change, forever ingrained into them. The [Tesla] Model S, by contrast, has a fully upgradeable dash that’s software driven. We started with a blank slate—17” of glass, which is the centerpiece of the interior. That inspired an all-digital touchscreen automotive UI platform built […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

4 November 2013
Ottagono Magazine features Experientia

In the article “Interaction Design, After Ivrea” Stefano Mirti reflects on the history of the renowned Interaction Design Institute Ivrea and what was born out of it after the school closed. The article, which is published in the November issue of Ottagono, features Experientia as its first case. You can view it on Issuu. English […]

3 November 2013
Ethnography: is your company missing the train?

Michael Ohler, Phil Samuel and Mark McMurray of BMGI argue in Industry Week that focusing on human behavior and personal experiences can help you discover unmet customer needs and gain a deeper understanding of your customer. “Ethnography does not start with a hypothesis or a model that the researcher will then try to invalidate and […]

3 November 2013
[Book] Changing Behaviours: On the Rise of the Psychological State

Changing Behaviours: On the Rise of the Psychological State by Rhys Jones, Jessica Pykett and Mark Whitehead Edward Elgar Publishers 2013, 240 pages [Amazon link] Abstract Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s. By tracing the influence of the behavioural sciences on […]

3 November 2013
First Swedish PhD thesis in service design

Stakeholder Engagement for Service Design is the title of the first Swedish PhD thesis in service design. In the dissertation defended last week at Linköping University, Fabian Segelström wanted to find out how service designers go about to create an understanding of customers and others who are affected by a service, in order to develop […]

2 November 2013
New York Times book review of “Status Update”

Putting People First has been following the work of Alice E. Marwick for a while, first when she published her PhD dissertation, then when her book “Status Update” came out. Now the New York Times has published Walter Kirn’s extensive but not so positive review of her book: “Alice E. Marwick, an academic observer of […]

2 November 2013
Publication: Smart Citizens (by FutureEverything)

Smart Citizens Edited by Drew Hemment and Anthony Townsend Future Everything 2013, 96 pages This publication aims to shift the debate on the future of cities towards the central place of citizens, and of decentralised, open urban infrastructures. It provides a global perspective on how cities can create the policies, structures and tools to engender […]

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