putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
7 August 2013
An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to approach this object methodologically?’ Her work on hyperlinks is a fascinating exploration of materiality, stubbornness […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

7 August 2013
An object of journalism: the hyperlink

Juliette de Maeyer kicks off this month’s edition of EthnographyMatters which focuses on Ethnographies of Objects, with a response to two questions posed to her: ‘Why is the hyperlink an interesting object of journalism?’ And ‘What’s the best way to approach this object methodologically?’ Her work on hyperlinks is a fascinating exploration of materiality, stubbornness […]

7 August 2013
To get users to make smarter choices now, show them their future

Design can be used to introduce users to the future now, so they can act in ways that will benefit them in the future, writes Nikki Pfarr, researcher and strategist at Artefact. “What [designers] don’t often do, is think of the future as a tool for persuasive design. But it is–and it can actually be […]

7 August 2013
Book: Why We Fail

Why We Fail: Learning from Experience Design Failures By Victor Lombardi 248 pages Rosenfeld Media Why did Twitter succeed while Pownce plotzed? Why has “to Plaxo” become a verb? And Zune: great product, but are you using one right now? More and more, products succeed because not because they provide better designs or functionality, but […]

6 August 2013
The business case for service design

Service designer Bill Hollins shares his thoughts on why service design makes business sense and argues that more businesses should invest in employing a service designer. 1. Good customer service + quality product = brand loyalty 2. Rising consumer expectations 3. Integrating technology 4. Maximising resources 5. Innovating services 6. Looking abroad: the impact of […]

6 August 2013
User experience is not just design, it’s the key to innovation and growth

Brian Solis met up with Jesse James Garrett (author of The Elements of User Experience and Co-Founder of Adaptive Path) to talk about the state of user experience (UX), its role in the future of business, and how UX deserves the attention of the c-suite. In the discussion, Garret shares how research, psychology, behavior and […]

6 August 2013
User experience is more than design – it’s strategy

t’s time that we expand the role of User Experience beyond execution, beyond output, and yes, even beyond design, writes Christopher Grant Ward, Director of Product Strategy and User Experience at SUBTXT. “The most important thing I’ve learned in my career is that User Experience is not simply about designing for customers, but thinking strategically […]

6 August 2013
Putting the customer at the centre of your retail business

Oracle recently conducted some research into the shopping needs and expectations of shoppers in Brazil, China, Germany, Japan, Russia, the UK and the US – in an effort to better understand the role and importance of service to the retail experience. Here are some of the things they found shoppers value most.

6 August 2013
Making the most of ethnographic research

Applying ethnographic methods to digital experiences can yield myriad benefits that go beyond simply validating that something works or identifying opportunities for improvement, write Jessica Weber and John Cheng of AnswerLab. Ethnography reveals how digital and physical processes work together to help businesses address gaps and focus on the entire customer experience. Anyone who has […]

5 August 2013
Smart cities workshop with the Design Center Busan

A few days ago Experientia’s latest collaboration with Korea’s Design Center Busan wrapped up, as 21 South Korean students completed a summer study program in Turin. Experientia ran a creative workshop for the students, titled “Barely legal, but very nice! Smart interventions in public spaces, offices and services“. The diverse curricula of the program included […]

1 August 2013
EthnographyMatters on ethnography and education

This month’s edition of EthnographyMatters is dedicated to education. Says editor Morgan G. Ames, “ethnography is unique in being able to dig below the surface and uncover the complicated processes and contingent effects of education and education reform.” Some personal highlights: Why digital inequality scholarship needs ethnography by Christo Sims, Assistant Professor in the Department […]

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