putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 August 2013
User-centred mobile app development in Kenya

The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX Lab in Nairobi, believes a user-centric approach to mobile app development is critical to building […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 August 2013
User-centred mobile app development in Kenya

The success of a mobile app – its high adoption rate and actual use – largely depends on the degree of involvement of the end user during the development stage. Mark Kamau, Kenyan web solution expert at the iHub UX Lab in Nairobi, believes a user-centric approach to mobile app development is critical to building […]

29 August 2013
Seeing the elephant: defragmenting user research

“Forget Big Data — right now, our bigger problem is fragmented data that comes from siloed user research teams.” Just as we favor the research tools that we find familiar and comfortable, large organizations often use research methods that reflect their own internal selection biases. As a result, they miss out on detecting (and confirming) […]

28 August 2013
Ethnographic stories for market learning

The July 2013 issue of the Journal of Marketing (a publication of AMA, the American Marketing Association) describes the results of a comprehensive study (pdf) by Julian Cayla and Eric J. Arnould on the way various organizations use ethnography to better represent the customer’s lived experience to managers. The authors’ findings highlight how in many […]

28 August 2013
Exploring the use of tablets in educational settings

MindShift, a service by KQED and NPR, has published a four-part series to explore the four dimensions of using tablets in educational settings, examining how teachers can take students on a journey from (1) consumption of media, to (2) curation, (3) creation, and (4) connection. Each of the instalments explores the challenges ahead using the […]

27 August 2013
Designing for transparency and the myth of the modern interface

UX consultant Thomas Wendt argues that the arguments in favor of invisible interfaces are making a few key mistakes, namely: Many are assuming that invisibility equates to seamless user experience There is an assumption that an interface can be either visible or invisible There is a conflation between interfaces in general and digital, screen-based interfaces […]

23 August 2013
The UK’s Behavioural Design Lab

The UK’s Behavioural Design Lab is a new collaboration between Warwick Business School and the Design Council, uniting behavioural science with design-thinking. They help organisations transform a better understanding of people into innovative solutions that improve society. Our Belief The biggest issues in society, from obesity to climate change, are due to behavioural and lifestyle […]

23 August 2013
Empowering women with Mobile Money. Enough research to support further investments.

Hannes Van Rensburg, founder and CEO of Fundamo, a VISA company based in South Africa, writes that there is enough research on empowering women with Mobile Money to support further investments. The industry have made big gains getting to understand the need and the benefits to women through the work of the GSMA mWomen Programme […]

22 August 2013
User modes as the raw ingredients of digital experience

The best way to design successful digital products is by understanding how users’ behaviour changes according to their mode, according to MEX. Modes can be defined as the common ways people engage with digital products depending on their intent, environment, time and technology constraints. Where more simplistic measures such as designing for a particular device […]

20 August 2013
Does big data have us ‘fooled by randomness’?

Being surrounded by data makes it easy to see the noise rather than the signal, and the trees rather than the forest, writes Andre Mouton in USA Today. “Nassim Nicholas Taleb achieved notoriety with several books written before the housing crisis, criticizing the financial industry for putting so much faith in its predictions. He argued […]

20 August 2013
IBM on user experience design

IBM believes that all users have the right to an enjoyable experience when using a computer. They have therefore decided to share the knowledge they have acquired from their own practical experience to help others create hardware and software that is easy for everyone to use. Design concepts In this section IBM discusses the users’ […]

20 August 2013
eBook: Rethinking UX

Rethinking UX Formats: PDF, EPUB, Kindle (DRM-free) Pages: 62 Language: English Released: August 2013 Publisher: Smashing Magazine GmbH Abstract In “Rethinking UX”, various UX professionals share their lessons learned and provide practical advice from their very own personal experience. The eBook is packed with interesting thoughts and concepts that let us reflect on our own […]

20 August 2013
Exploring customer centricity in financial inclusion

CGAP (a World Bank affiliated but independent policy and research center dedicated to advancing financial access for the world’s poor) has partnered with Janalakshmi Financial Services, one of India’s largest urban microfinance institutions to implement customer centricity in providing financial services to the urban poor. As a first step, the team commissioned Innovation Labs (consulting […]

19 August 2013
Social scientists find story in data to attract more customers

Social scientists say that tech companies are showing an increased interest in their skills, especially with the rising importance of social networking and big data, and that their roles within those companies are changing. A report by Janet I. Tu, the Seattle Times technology reporter. In the past few years, with the rise of social […]

17 August 2013
What’s lost when everything is recorded

Who wouldn’t delight in hearing Lincoln at Gettysburg in the same way we can go back and witness President Obama on the campaign trail? But with so much data capture and storage, which is preferable for our hearts and minds, the theater of politics or deference to the algorithm? Quentin Hardy, the deputy tech editor […]

17 August 2013
Lessons from monks about designing the technologies of the future

Our technologies are designed to maximize shareholder profit, and if that means distracting, confusing or aggregating the end-user, then so be it. But another path is possible, argues Alex Soojung-Kim Pang in his new book The Distraction Addiction: Getting the Information You Need and the Communication You Want, Without Enraging Your Family, Annoying Your Colleagues, […]

17 August 2013
A manifesto to connect experience design with content thinking

Under the title “Content re-framing: A digital disruption survival kit“, Bas Evers and Peter Bogaards have launched a manifesto to connect experience design with content thinking. New challenges are upon us content people. The era of digital disruption requires adaptation at many levels by anyone involved with content, whatever its form or shape. As content […]

15 August 2013
By Us, For Us: The power of co-design and co-delivery

At the core of a People Powered Health approach is collective ownership of health and wellbeing. Professionals need to start from the position of not necessarily knowing the right answer, which is a significant challenge. Creating a health system driven by the people within it, not by the institutions that provide care, requires engagement in […]

15 August 2013
Book: Lean UX

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf (Author) and Josh Seiden (Editor) O’Reilly Media February 2013 (Amazon link) “The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the […]

15 August 2013
Why a new Golden Age for UI design is around the corner

Cliff Kuang writes in Wired how designers are working on their most ambitious challenge yet: weaving the digital world into our everyday lives so seamlessly that we don’t even notice. “Over the past 30 years, as every facet of our lives, from our shopping to our schooling, has migrated onto computer screens, designers have focused […]

13 August 2013
Adaptive Path’s guide to experience mapping

Customers are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences often break down when they span multiple channels. As a result, organizations need a holistic, human-centered view of the experiences they create. In short, they need a map. To help the community in creating such […]

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