putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
31 May 2013
How Obama used ‘Ethnography Project’ to defeat Mitt Romney in 2012

Ken Walsh reports on how Team Obama made an unprecedented effort to understand the voters and speak their language, slicing and dicing the electorate with a sophistication and savvy that the Republicans couldn’t match and are still scrambling to replicate. “The Obama team’s opinion research was led by Joel Benenson, a tough-minded pollster from New […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

31 May 2013
How Obama used ‘Ethnography Project’ to defeat Mitt Romney in 2012

Ken Walsh reports on how Team Obama made an unprecedented effort to understand the voters and speak their language, slicing and dicing the electorate with a sophistication and savvy that the Republicans couldn’t match and are still scrambling to replicate. “The Obama team’s opinion research was led by Joel Benenson, a tough-minded pollster from New […]

31 May 2013
Smart cities and smart citizens

For future smart cities to thrive, it must be centred around people, not just infrastructure. This was the overwhelming message from a group of influential thinkers speaking at this year’s FutureEverything Summit. sustain’ went along to find out what smart-city planners can learn from bottom-up approaches. “It seems global corporations and the large-scale technology platforms […]

31 May 2013
The art of staying focused in a distracting world

James Fallows of The Atlantic interviewed tech-industry veteran Linda Stone, coiner of the term “continuous partial attention,” on how to maintain sanity and focus in an insane, unfocused, always-on, hyperconnected world. “We all have a capacity for relaxed presence, empathy, and luck. We stress about being distracted, needing to focus, and needing to disconnect. What […]

31 May 2013
The city as interface: an interview with Manuel Portela

Hillete Warner of The Enabling City, an initiative started and guided by the very inspiring Chiara Camponeschi, interviewed interaction designer and an event coordinator Manuel Portela about about collective brainstorming, community-building and the power of 10.000 ideas. One of your projects, 10.000 ideas, is a crowdsourcing platform to re-think urban livability in Latin America. What […]

31 May 2013
How to design for the gut?

Visceral design is the key to creating experiences people can’t get enough of. Game designers and mobile app developers have done a great job of leveraging visceral design, web designers can and should leverage it too. So what exactly is visceral design? Foster, from Mysterious Trousers, articulates it best when he explains visceral design as […]

31 May 2013
Are you ready for the era of Big Data?

Business agrees with governments — the more personal information they gather about us, the more “helpful” they can be. Should we give in to this “harmless” new science of benign surveillance, asks Steven Poole in The New Statesman. “Through Big Data analysis, the “cloud” comes to know an awful lot about us. Simply analysing a […]

27 May 2013
BBC on exploring and enhancing the TV user experience

The BBC’s R&D department has been working on how to exploit the interactive functionality now available through connected televisions through a number of projects under themes such as companion screens, authentication, Internet of Things, recommendation services, accessibility and so on. On Saturday 27th April, at the Universite Paris Dauphine, the team co-chaired a day-long workshop […]

27 May 2013
Social networks of mobile money in Kenya

Social networks of mobile money in Kenya Sibel Kusimba, Harpieth Chaggar, Elizabeth Gross, & Gabriel Kunyu Institute for Money, Technology and Financial Inclusion University of California, Irvine With mobile money technologies, people use mobile phones to send money to friends and relatives, connect to bank accounts, and make payments. This research examines the role of […]

27 May 2013
A selection from academia.edu

Academia.edu, the platform for academics to share research papers, contains quite a few documents from fields such as design research, experience design and interaction design. Below a selection of the last few months, sorted by upload date (most recently uploaded papers come first): Designer Storytelling David Parkinson and Erik Bohemia, Northumbria University This paper aims […]

26 May 2013
For consumers, an ‘Open Data’ society is a misnomer

Despite all the hoopla about an “open data” society, many consumers are being kept in the dark, writes Natasha Singer in The New York Times. “A few companies are challenging the norm of corporate data hoarding by actually sharing some information with the customers who generate it — and offering tools to put it to […]

26 May 2013
Book: Design For Care – Innovating Healthcare Experience

Design For Care – Innovating Healthcare Experience Peter Jones Rosenfeld Media, 2013 376 pages The world of healthcare is constantly evolving, ever increasing in complexity, costs, and stakeholders, and presenting huge challenges to policy making, decision making and system design. In Design for Care, Peter Jones shows how service and information designers can work with […]

24 May 2013
Free information, as great as it sounds, will enslave us all

“While people are created equal, computers are not. When people share information freely, those who own the best computers benefit in extreme ways that are denied to everyone else. Those with the best computers can simply calculate wealth and power away from ordinary people.” Jaron Lanier is provoking as ever in this article for Quartz. […]

24 May 2013
The future of technology isn’t mobile, it’s contextual

In the coming years, there will be a shift toward contextual computing, writes Pete Mortensen of Jump Associates, defined in large part by Georgia Tech researchers Anind Dey and Gregory Abowd about a decade ago. “Always-present computers, able to sense the objective and subjective aspects of a given situation, will augment our ability to perceive […]

24 May 2013
Interview: “Hosting Todd Harple, INTEL Experience Engineer at ITC-ILO”.

Some time ago, we suggested to Todd Harple, an anthropologist at Intel, to consider doing his 10 week sabbatical here in Turin at the International Training Center of the International Labor Organization (a United Nations structure). His sabbatical is now coming to an end and our friends at ITC-ILO have now published an interview with […]

24 May 2013
Big Data needs Thick Data

In the wake of Big Data, ethnographers can offer thick data, says Tricia Wang. In the face of the derisive mention of “anecdotes”, we ought to stand up to defend the value of stories. “Lacking the conceptual words to quickly position the value of ethnographic work in the context of Big Data, I have begun, […]

22 May 2013
Smart citizens make smart cities, a talk by Dan Hill

“We have the technology to do anything. To make things happen you need to turn to design and redesign the context, the decision making and the question.” – Dan Hill, CEO of Fabrica, figured out that smart citizens are necessary to make smart cities. The institutions are collapsing, we have to decide on our own! […]

22 May 2013
The future of tablets in education: potential vs. reality of consuming media

Justin Reich of MindShift has launched a four-part series to explore four dimensions of using tablets, such as the iPad, in educational settings, examining how teachers can take students on a journey from (1) consumption of media, to (2) curation, (3) creation, and (4) connection. Each of the instalments explores the challenges ahead using the […]

22 May 2013
Death, life and place in great digital cities

At the heart of the Smarter Cities movement is the belief that the use of engineering and IT technologies, including social media and information marketplaces, can create more efficient and resilient city systems. In an excellent blog post, Rick Robinson, an Executive Architect at IBM specialising in emerging technologies and Smarter Cities, explains why he […]

21 May 2013
How the Mobile Mind Shift is different in Europe

People are in the midst of making a Mobile Mind Shift, which can be defined as “the expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.” Attitudes and behaviors are shifting around the world, and the shift is rapidly accelerating. However there are significant […]

21 May 2013
Service Design + Lean UX + Disruptive Design = UX Strategy?

It seems like the UX community has been struggling a bit to reach a common definition of UX strategy. Is it a framework or an approach? Is it a methodology or a philosophy? According to Mona Patel, there are three concepts and perspectives that are all the rage in our larger design and development space […]

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