putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
2 April 2013
Michele Visciola speaking on ‘Town_Re-coding’

On 11 April, Experientia president Michele Visciola will be a guest speaker at the Town Re-coding seminar (pdf), a Turin event to discuss perceptions, tensions and actions for change in the physical and social spaces of cities. The Italian-language seminar involves the Polytechnic of Turin, the University of Turin, the Alma Mater Studiorum, and the […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

2 April 2013
Michele Visciola speaking on ‘Town_Re-coding’

On 11 April, Experientia president Michele Visciola will be a guest speaker at the Town Re-coding seminar (pdf), a Turin event to discuss perceptions, tensions and actions for change in the physical and social spaces of cities. The Italian-language seminar involves the Polytechnic of Turin, the University of Turin, the Alma Mater Studiorum, and the […]

2 April 2013
An uplifting experience – the ethnography of the elevator user experience

Rebekah Rousi, a researcher of user psychology and PhD candidate of Cognitive Science at the University of Jyväskylä, Finland, describes on EthnographyMatters how the combination of qualitative and quantitative data collection was fruitful in her analysis of elevator usage. “A few years ago a leading elevator design and manufacturing company gave me the task of […]

2 April 2013
Why data without soul is meaningless

As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified, writes Om Malik of GigaOm. Empathy, emotion and storytelling — these are as much a part of business as they are of life. “The problem with data is that the way it is used today, it […]

2 April 2013
The hidden biases in Big Data

Data and data sets are not objective, writes Kate Crawford, principal researcher at Microsoft Research, in the Harvard Business Review. They are creations of human design. We give numbers their voice, draw inferences from them, and define their meaning through our interpretations. Hidden biases in both the collection and analysis stages present considerable risks, and […]

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