putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
30 April 2013
Developing digital books with user-centred design

Digital books are software. The more interactive the experience, the more complex that software is to develop – and the greater the risk of creating a digital product that alienates. Taking a user-centered design approach to developing digital products helps to mitigate against that risk. Zelda Rhiando of The Publishing Training Centre presented a toolkit […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

30 April 2013
Developing digital books with user-centred design

Digital books are software. The more interactive the experience, the more complex that software is to develop – and the greater the risk of creating a digital product that alienates. Taking a user-centered design approach to developing digital products helps to mitigate against that risk. Zelda Rhiando of The Publishing Training Centre presented a toolkit […]

30 April 2013
Exploring Problem-framing through Behavioural Heuristics

Article published in the April 2013 issue of the International Journal of Design By Dan Lockton, David J. Harrison, Rebecca Cain, Neville A. Stanton, & Paul Jennings Design for behaviour change aims to influence user behaviour, through design, for social or environmental benefit. Understanding and modelling human behaviour has thus come within the scope of […]

30 April 2013
Unpaid internships are harming the design industry

Mark Busse calls on the design industry to set a higher standard (and as a company which has always paid its interns, we endorse this call): ” Employers, especially visible leaders in our community, are obligated to demonstrate best practices and need to think hard about the real value of unpaid internships: Are they really […]

29 April 2013
Documentary examines the end of print books

People have used books as a reliable tool to transmit and preserve information, ideas, and stories for hundreds of years. E-books have enjoyed wide use for only about six years — counting from when Amazon introduced its Kindle in 2007. Yet e-books have rapidly upended so many facets of the traditional book world that the […]

29 April 2013
Your body does not want to be an interface

Have you heard that Google Glass will let you snap photos by winking? John Pavlus of the MIT Technology Review writes why that’s still going to feel weird. “The assumption driving these kinds of design speculations is that if you embed the interface–the control surface for a technology–into our own bodily envelope, that interface will […]

25 April 2013
Jan-Christoph Zoels on interfaces at UNStudio during Milan Design Week [video]

Jan-Christoph Zoels, an Experientia founding partner, was one of the panelists at the UNStudio Platform Dialogues during the Milan Design Week and a video of his discussion with Markus Benz (CEO Walter Knoll) and Birgit Lohmann (Associate Editor-in-chief Designboom), is now online. Experientia and UNStudio, the famous Dutch architectural design studio led by Ben van […]

25 April 2013
Steampunking interaction design and other Interaction Magazine articles

Interactions Magazine is no longer the influential voice in the interaction design community that it used to be a few years ago. Lots of the reason why has to do with the fact that the bulk of the articles are behind a membership paywall, while the content remains as relevant as ever. Here are the […]

25 April 2013
Video online of Milan debate: “The Long View of Interaction Design”

The people behind the upcoming IxDA Interaction14 conference organized on 6 April a panel discussion in Milan on the “Long View of Interaction Design”. 5 panelists debated with Interaction14 chair Alok Nandi on how to design for those interaction design challenges that go beyond the immediate consumer product/service launch cycle. Note that due to technical […]

23 April 2013
Plant Wars player patterns: visualization as scaffolding for ethnographic insight

The latest contribution to Ethnomining, the April 2013 Ethnographymatters edition on combining qualitative and quantitative data, edited by Nicolas Nova, is by Rachel Shadoan and Alicia Dudek who present an interesting case study, based on visualizations, involving an on-line role-playing game. “We embarked on a study to understand both how the Plant Wars players played […]

23 April 2013
How will Big Data change design research?

Dave McColgin of Artefact writes about the relationship of design research to the ultimate outcome-focused research tool: Big Data. “Big Data […] provides us with new resources when determining which people our products should be made for. Its ability to find patterns and correlations allows us to reach a broader set of research participants. Over […]

23 April 2013
“CasaZera” opens, with Experientia smart meter design (incl. slideshow)

In a decommissioned industrial zone in Turin, a single bright yellow apartment stands out in the shell of an old factory. This is “CasaZera”, a sustainable living housing prototype, which was officially opened on the 18th April 2013 by local officials, and the project partners. Experientia consulted for project partner DE-GA, designing a tablet-based solution […]

23 April 2013
Report: Survey of European schools on ICT in education

This study collected and benchmarked information from 31 European countries (EU27, HR, ICE, NO and TR) on the access, use, competence and attitudes of students and teachers regarding ICT in schools. ICT provision and use in European schools is improving but several obstacles remain. First, teachers still believe that insufficient ICT equipment is the biggest […]

22 April 2013
Low2No smart services workbook by Experientia

As part of Experientia’s involvement in the award winning Low2No project in Helsinki and in particular its strategy towards demand management and behavioral change, we are proud to announce that Dan Hill (former ARUP and Sitra, now Fabrica) has just reminded us of last year’s long review (and a download link) of the Low2No smart […]

19 April 2013
David Cannadine, Alice Rawsthorn and Dave Coplin – videos to watch on the RSA site

Common Humanity: Making ‘us vs. them’ history [20:09] Presentation at RSA on 14 March 2013 Sir David Cannadine, one of Britain’s most distinguished historians visits the RSA to provide a new paradigm for historical understanding that emphasises our commonalities, rather than our differences. RSA Tindale Lecture: Design and Society [18:54] Presentation at RSA on 19 […]

19 April 2013
Five reasons why kids need special user research

Sabina Idler, who runs a UX research company in Amsterdam, provides five reasons why kids need special attention when it comes to user research: 1. Kids form their own target group 2. Kids form a diverse target group 3. You have to ask kids what they think to validate your ideas 4. Put kids in […]

19 April 2013
How Facebook design researchers evaluate the first-time user experience

Chris Dannen, the editor of Co.Labs at FastCompany, sat down with Facebook UX Researcher Marco De Sa to learn his thoughts on enticing first-time users. The interview is split out in two parts: – Part One: What are you looking for in a first time user experience? – Part Two: all other questions Nothing much […]

17 April 2013
CGAP CEO: Human-centered design for the Base of the Pyramid

Tilman Ehrbeck, CEO of CGAP (the Consultative Group to Assist the Poor, affiliated with the Worldbank), writes about how his organization has used human-centered design recently to generate demand-side insights and design innovative products that work better for low-income households. “Half of all working-age adults globally lack access to formal financial services. And contrary to […]

16 April 2013
Book: Hidden in Plain Sight (by Jan Chipchase)

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by Jan Chipchase Harper Collins Publishers April 2013 256 pages (Amazon link) A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives. Who are your next customers—not just the ones […]

16 April 2013
Videos online of March 2013 Healthcare Experience Design conference

On March 25, the Healthcare Experience Design (HxD) conference took place in Boston. Speakers discussed how human centered design and design thinking can improve the quality of health service delivery and digital interactions, helping all of us achieve better health. Videos of all sessions are now online.   PLENARY SESSIONS Opening Address [14:32] Amy Cueva, […]

16 April 2013
iHub Nairobi welcomes Michele Visciola

Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April. Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub for the technology community. Michele will talk about “User-centred innovation: fostering culture evolution and behavioural […]

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