counter

Putting People First

Daily insights on user experience, experience design and people-centred innovation
Audience Business Culture Design Locations Media Methods Services Social Issues

Children


Disabled


Elderly


Gender


Teens


Advertising


Branding


Business


Innovation


Marketing


Mechatronics


Technology


Architecture


Art


Creativity


Culture


Identity


Mobility


Museum


Co-creation


Design


Experience design


Interaction design


Presence


Service design


Ubiquitous computing


Africa


Americas


Asia


Australia


Europe


Italy


Turin


Blogging


Book


Conference


Media


Mobile phone


Play


Virtual world


Ethnography


Foresight


Prototype


Scenarios


Usability


User experience


User research


Education


Financial services


Healthcare


Public services


Research


Tourism


Urban development


Communications


Digital divide


Emerging markets


Participation


Social change


Sustainability


April 2013
30 April 2013

Developing digital books with user-centred design

london-book-fair-press-photo

Digital books are software. The more interactive the experience, the more complex that software is to develop – and the greater the risk of creating a digital product that alienates.

Taking a user-centered design approach to developing digital products helps to mitigate against that risk.

Zelda Rhiando of The Publishing Training Centre presented a toolkit on this subject at the 2013 London Book Fair. It’s a set of methods that help you to frame and present that narrative, and use it to create products that delight and inform.

30 April 2013

Exploring Problem-framing through Behavioural Heuristics

Cover_120

Article published in the April 2013 issue of the International Journal of Design
By Dan Lockton, David J. Harrison, Rebecca Cain, Neville A. Stanton, & Paul Jennings

Design for behaviour change aims to influence user behaviour, through design, for social or environmental benefit. Understanding and modelling human behaviour has thus come within the scope of designers’ work, as in interaction design, service design and user experience design more generally. Diverse approaches to how to model users when seeking to influence behaviour can result in many possible strategies, but a major challenge for the field is matching appropriate design strategies to particular behaviours (Zachrisson & Boks, 2012).

In this paper, we introduce and explore behavioural heuristics as a way of framing problem-solution pairs (Dorst & Cross, 2001) in terms of simple rules. These act as a ‘common language’ between insights from user research and design principles and techniques, and draw on ideas from human factors, behavioural economics, and decision research. We introduce the process via a case study on interaction with office heating systems, based on interviews with 16 people. This is followed by worked examples in the ‘other direction’, based on a workshop held at the Interaction ’12 conference, extracting heuristics from existing systems designed to influence user behaviour, to illustrate both ends of a possible design process using heuristics.

30 April 2013

Unpaid internships are harming the design industry

 

Mark Busse calls on the design industry to set a higher standard (and as a company which has always paid its interns, we endorse this call):

” Employers, especially visible leaders in our community, are obligated to demonstrate best practices and need to think hard about the real value of unpaid internships: Are they really in the best interest of the company and our industry?

Employers, I implore you to rethink your policies and do the right thing by joining me in protecting the next generation and most vulnerable among us. And for goodness’ sake, pay them at least minimum wage.”

29 April 2013

Documentary examines the end of print books

archives

People have used books as a reliable tool to transmit and preserve information, ideas, and stories for hundreds of years. E-books have enjoyed wide use for only about six years — counting from when Amazon introduced its Kindle in 2007. Yet e-books have rapidly upended so many facets of the traditional book world that the changes they’ve caused have inspired a documentary, “Out of Print,” by director Vivienne Roumani, which debuted April 25 at the Tribeca Film Festival in New York.

Through interviews with historians specializing in the history of books, as well as key figures in publishing, libraries, schools, bookselling, and cognitive science, and by presenting statistics culled from recent literacy surveys, “Out of Print” presents a portrait of a literary landscape in the midst of rapid change, both positive and negative.

Read article

29 April 2013

Your body does not want to be an interface

 

Have you heard that Google Glass will let you snap photos by winking? John Pavlus of the MIT Technology Review writes why that’s still going to feel weird.

“The assumption driving these kinds of design speculations is that if you embed the interface–the control surface for a technology–into our own bodily envelope, that interface will “disappear”: the technology will cease to be a separate “thing” and simply become part of that envelope. The trouble is that unlike technology, your body isn’t something you “interface” with in the first place. You’re not a little homunculus “in” your body, “driving” it around, looking out Terminator-style “through” your eyes. Your body isn’t a tool for delivering your experience: it is your experience. Merging the body with a technological control surface doesn’t magically transform the act of manipulating that surface into bodily experience.”

25 April 2013

Jan-Christoph Zoels on interfaces at UNStudio during Milan Design Week [video]

logo_unstudio

Jan-Christoph Zoels, an Experientia founding partner, was one of the panelists at the UNStudio Platform Dialogues during the Milan Design Week and a video of his discussion with Markus Benz (CEO Walter Knoll) and Birgit Lohmann (Associate Editor-in-chief Designboom), is now online.

Experientia and UNStudio, the famous Dutch architectural design studio led by Ben van Berkel and Caroline Bos, have previously collaborated on the design of sustainable buildings, environments and behavioral change.

The dialogue explored explored the current and future possibilities of Interfaces with each other and through materiality Whether it is as a portal to the World Wide Web or active nano-technologies, the communication between users and materials is no longer only one-way. The surfaces and objects through which we communicate and design provide new tactile and virtual feedbacks.

The UNStudio Platform Dialogues webpage also features the videos of the two other talks:

DESIGNING (FOR) CO-CREATING
How can architecture and product design contribute to co-creation? Is co-creation a romantic idea driven by the democratisation and customisation of the consumer industry, or a true reflection of contemporary working practices? What are the potential benefits of co-creating within architecture and product design? This session investigates the importance of materiality at the human scale of design. Jurgen Bey, Ben van Berkel and Leo Schouten invite design critics and writers to actively share their opinions concerning the future of co-creation. Sharing an interest in encouraging dialogue, innovation and creative exchange through design, they will discuss the process of co-creating within their own practices, as well as the designing of spaces for the accommodation of co-creation.
Panelists:
– Ben van Berkel, Co-Founder/ Principal Architect, UNStudio
– Jurgen Bey, Director/ designer Studio Makkink & Bey and director, PROOFFLab
– Leo Schouten, Founder / director, PROOFF
– Moderator: Christine de Baan

MATERIAL ATTAINABILITY
Every day we strive to find new materials and novel uses for old ones to discover inventive, effective and sustainable solutions. In the context of this Dialogue, ‘attainability’ is the combination of research and sustainability in the pursuit of advanced materials. For this dialogue we will explore what materials can do now, and what we want them to do tomorrow.
Panelists:
– Gabi Böhm, Senior Architect/Project Manager, Premier Composite Technologies
– Micol Costi, Director of Materials Research, Material Connexion Italia
– Giammichele Melisz, Associate Director, Buro Happold
– James O’Callaghan, Director, Eckersley O’Callaghan Structural + Facade Engineers
– Federica Sem, Managing Director, Permasteelisa Interiors

25 April 2013

Steampunking interaction design and other Interaction Magazine articles

IAX20.3_Cover

Interactions Magazine is no longer the influential voice in the interaction design community that it used to be a few years ago. Lots of the reason why has to do with the fact that the bulk of the articles are behind a membership paywall, while the content remains as relevant as ever. Here are the publicly available articles published in the latest, May-June 2013, issue:

Creating the World Citizen Parliament
The cover story by Douglas Schuler explores, very seriously and thoughtfully, how interaction designers could create a World Citizen Parliament, a bottom-up, social, and material infrastructure and a vast interconnected network of deliberative assemblies, that helps people better deliberate together to make better decisions.

Steampunking interaction design
In this feature story, Matt Walsh, who works for an advertising agency, writes about the awesome power and potential of tension as a tool for interaction designers.

Harnessing the power of positive tension
Joshua Tanenbaum, Audrey Desjardins and Karen Tanenbaum like to view Steampunk through the lens of what Julian Bleecker and Bruce Sterling have termed design fiction, and believe they have a general relevance to design within the HCI community and for the future of interaction design.

Austin Center for Design
Interview with Jon Kolko on the educational institution in Austin, Texas that teaches interaction design and social entrepreneurship.

There is more in personal heritage than data
Daniela Petrelli explores personal memory and heritage in a time of digital obsolescence.

Interactive systems for health
Gillian Hayes, the new Health Matters forum editor, lays out three ways in which designers, researchers, and practitioners are reconsidering information and evidence within the realm of health IT.

25 April 2013

Video online of Milan debate: “The Long View of Interaction Design”

ixd14

The people behind the upcoming IxDA Interaction14 conference organized on 6 April a panel discussion in Milan on the “Long View of Interaction Design”.

5 panelists debated with Interaction14 chair Alok Nandi on how to design for those interaction design challenges that go beyond the immediate consumer product/service launch cycle.


Note that due to technical difficulties, sound only starts at 0:10:15.

What if your interaction design has to be integrated in a hospital or a building or a city? How do you design if your creation has to last 10, 20 or even more years into the future? What tools can you use as an interaction designer? How do you make it adaptive and resilient? How to avoid obsolescence?

Panelists

The event was held at the Domus Academy in Milan who provided promotional and organizational support.

23 April 2013

Plant Wars player patterns: visualization as scaffolding for ethnographic insight

roger-shant-visualization

The latest contribution to Ethnomining, the April 2013 Ethnographymatters edition on combining qualitative and quantitative data, edited by Nicolas Nova, is by Rachel Shadoan and Alicia Dudek who present an interesting case study, based on visualizations, involving an on-line role-playing game.

“We embarked on a study to understand both how the Plant Wars players played and why they played. Visualizing the data generated by the player’s in-game actions provided the map, answering the how and what questions. Interviewing the participants and participating in the game ourselves provided the key to that map, answering the why questions.”

Rachel Shadoan likes to find answers to interesting questions, and build interesting things using those answers. Currently she is answering interesting questions in the Intel Labs using a combination of data visualization, data mining, and ethnographic techniques.

Alicia Dudek is a design ethnographer and user experience consultant. Her passion is finding unusual solutions to the usual problems. Currently, she is finding unusual solutions for Deloitte Digital, where she specializes in engaging stakeholders in research insights through participatory design workshops.

23 April 2013

How will Big Data change design research?

bigdatatg-Cartoon

Dave McColgin of Artefact writes about the relationship of design research to the ultimate outcome-focused research tool: Big Data.

“Big Data […] provides us with new resources when determining which people our products should be made for. Its ability to find patterns and correlations allows us to reach a broader set of research participants. Over time, it can deepen our understanding of human behavior, interaction and preferences, making our designs better and our ability to understand and predict the outcome of our work more accurate.”

23 April 2013

“CasaZera” opens, with Experientia smart meter design (incl. slideshow)

 

In a decommissioned industrial zone in Turin, a single bright yellow apartment stands out in the shell of an old factory. This is “CasaZera”, a sustainable living housing prototype, which was officially opened on the 18th April 2013 by local officials, and the project partners. Experientia consulted for project partner DE-GA, designing a tablet-based solution to enable the residents to access information and systems about energy use in the apartment, as well access to local services. Experientia senior design Renzo Giusti was on-hand to showcase Experientia’s contribution.

The Experientia-designed interface shows monthly energy consumption and production for electricity, heating, cooling and water.
Click on image to view slideshow

CasaZera is part of the ECOstruendo program, funded by the Region of Piedmont, and promoted by Polight, the innovation centre for sustainable construction at the Turin Environment Park. The apartment is an inhabitable prototype, demonstrating ways to utilise decommissioned industrial areas for residential use, and adhering to five main precepts: zero consumption of soil, zero waste of resources, zero time, zero energy and zero project errors. The apartment itself is a fully-designed and equipped residential unit, which has been integrated into the framework of an old factory, instead of creating new zones for residential construction.

The apartment is around 30 square meters, with a bedroom, living-room/kitchen and bathroom. It contains state-of-the-art technology for home automation and resource management, with 75% of the energy used in the apartment produced by renewable solar, photovoltaic and biomass sources. Experientia’s role, as consultants to DE-GA S.p.A, was to employ human-centred design methodologies to make this cutting-edge technology easily usable for the everyday people who will live in the unit. The tablet-based solution Experientia created allows people to interact with key functions for controlling the home appliances and heating and cooling systems, and shows simple visualisations of how the energy in the home is being used – a “living room” view of the household consumption.

As part of Experientia’s holistic approach to enabling more sustainable lifestyles, the final solution also helps connect the residents of the apartment to local services. This includes information on frequency and time of local public transport, bike sharing availability, and locations of local markets, stores and pharmacies.

The apartment systems will now be tested for 10 days with the unit empty, to gather feedback on how systems are working. After this time, two students from the Turin Polytechnic will move in, and will test the apartment systems over the course of the next year. The students will provide an in-depth look at how well the system performs in the long run, and how easy it is to use for people who are not specialists or involved in the system development, but are representative of the people who will eventually live, work and study in similar constructions.

Turin council member for the environment, Enzo Lavolta, was present at the opening, praising the initiative as a “concrete example of a smart city”. Giorgio Gallesio, DE-GA S.p.A’s managing director, and head of the project, and Matteo Robiglio from the architectural partner Tra, also spoke. Much of the debate of the day centred on how affordable the solution is, and the vibrant possibilities for urban renewal it offers, reclaiming existing urban areas for residential use, without waste. The project aims to be an Italian example of a new mindset, and demonstrate an innovative method to create zones for rental property.

Experientia senior designer, Renzo Giusti, who helped implement Experientia’s contribution to the project, also spoke about Experientia’s vision for sustainable, high quality urban development, and how this was channelled into the final solution.

Experientia’s work on this project was as consultants to DE-GA S.p.A. The other partners in the initiative were: Tra architects, experts in social and co-housing; Confortaree, experts in housing fixtures and fittings; Habicher Holzbau, specialised in wooden residences; Teclmp for heating and cooling fixtures; Golder Associates, environmental and energy consultants; Onleco consultancy service; and Tebe, research group on energy technology for construction.

23 April 2013

Report: Survey of European schools on ICT in education

Screen Shot 2013-04-23 at 11.47.12

This study collected and benchmarked information from 31 European countries (EU27, HR, ICE, NO and TR) on the access, use, competence and attitudes of students and teachers regarding ICT in schools.

ICT provision and use in European schools is improving but several obstacles remain. First, teachers still believe that insufficient ICT equipment is the biggest obstacle to ICT use in many countries. Second, whilst teachers are using ICT for preparing classes, ICT use in the classroom for learning is infrequent. Teacher training in ICT is rarely compulsory and most teachers devote spare time to private study. Third, students and teachers have the highest use of ICT and ICT learning-based activities when schools combine policies on ICT integration in teaching and learning. However, most schools don’t have such an overarching policy. Therefore it is not surprising that teachers generally believe that there is a need for radical change to take place for ICT to be fully exploited in teaching and learning.

The study was carried out for the European Commission by European Schoolnet and the University of Liège in Belgium. The report was published on 18 April 2013.

Press release
Project site

22 April 2013

Low2No smart services workbook by Experientia

smartservices

As part of Experientia’s involvement in the award winning Low2No project in Helsinki and in particular its strategy towards demand management and behavioral change, we are proud to announce that Dan Hill (former ARUP and Sitra, now Fabrica) has just reminded us of last year’s long review (and a download link) of the Low2No smart services workbook created by Experientia and ARUP:

“This aspect explores the potential of contemporary technologies – particularly those increasingly everyday circling around phrases like social media, “internet of things”, “smart cities” and so on – to enable residents, workers, visitors and citizens in general to live, work and play in and around the block in new ways. These are predicated on the same low-carbon outcomes that drives the Low2No project in general, but also a wider “triple-bottom line” approach to sustainability, which might include beneficial social and economic outcomes, as well as environmental. We’d had this element in from the start, from the Arup-led consortium’s original competition submission in 2009, and today we’re sharing some of the work-in-progress as it developed, in the form of the “informatics workbook” developed by the design team, as a tool in the design process.”

Thank you, Dan.

19 April 2013

David Cannadine, Alice Rawsthorn and Dave Coplin – videos to watch on the RSA site

rsa

Common Humanity: Making ‘us vs. them’ history [20:09]
Presentation at RSA on 14 March 2013
Sir David Cannadine, one of Britain’s most distinguished historians visits the RSA to provide a new paradigm for historical understanding that emphasises our commonalities, rather than our differences.

RSA Tindale Lecture: Design and Society [18:54]
Presentation at RSA on 19 March 2013
In the inaugural RSA Tindale Lecture, Alice Rawsthorn, leading design critic and author of the forthcoming book “Hello World: Where Design Meets Life”, explores the powerful and pervasive influence of design in our lives — and addresses design’s social responsibilities.

Re-Imagining Work: Shifts in the digital revolution [20:04]
Presentation at RSA on 16 April 2013
Dave Coplin, Chief Envisioning Officer at Microsoft, imagines what might be possible if organisations really began to think differently about the power of technological and social change to transform the way we do business.

The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges

19 April 2013

Five reasons why kids need special user research

3baa6c7

Sabina Idler, who runs a UX research company in Amsterdam, provides five reasons why kids need special attention when it comes to user research:

1. Kids form their own target group
2. Kids form a diverse target group
3. You have to ask kids what they think to validate your ideas
4. Put kids in charge and benefit from their unbiased creativity
5. Build products that kids love and parented appreciate

(via InfoDesign)

19 April 2013

How Facebook design researchers evaluate the first-time user experience

how-facebook-design-researchers-evaluate-first-time-user-experience

Chris Dannen, the editor of Co.Labs at FastCompany, sat down with Facebook UX Researcher Marco De Sa to learn his thoughts on enticing first-time users.

The interview is split out in two parts:
Part One: What are you looking for in a first time user experience?
Part Two: all other questions

Nothing much revealing in the interview, except how superficial research leads to superficial results.

17 April 2013

CGAP CEO: Human-centered design for the Base of the Pyramid

cgap

Tilman Ehrbeck, CEO of CGAP (the Consultative Group to Assist the Poor, affiliated with the Worldbank), writes about how his organization has used human-centered design recently to generate demand-side insights and design innovative products that work better for low-income households.

“Half of all working-age adults globally lack access to formal financial services. And contrary to popular belief, these people are often entrepreneurs in the informal economy — by necessity, not by choice. Unbanked people don’t live financially simple lives; they have a strong need for income-generating opportunities, the ability to build assets, and tools to mitigate risks and smooth consumption in the face of emergency. By listening to what these people really need, we can dramatically fast-track innovation in financial services to reach more people with a greater range of products at affordable prices to help them improve their lives.”

16 April 2013

Book: Hidden in Plain Sight (by Jan Chipchase)

hiddeninplainsight

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers
by Jan Chipchase
Harper Collins Publishers
April 2013
256 pages
(Amazon link)

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving today but the ones you’ll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?

According to Jan Chipchase—whom Fast Company has called the “James Bond of design research” and Fortune has called the “Indiana Jones of technology for the developing world”—most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it’s actually half-and-half you’re pouring into your coffee. Chipchase is always looking for opportunities—gaps, anomalies, and contradictions—that will give his clients, some of the world’s largest and most successful companies, a distinct competitive advantage, whether they’re delivering the most low-tech bar of soap or the most high-tech wireless network.

In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops—whether Cleveland or Kabul—his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow.

Excerpt
Recent article by Jan Chipchase on Google Glass

16 April 2013

Videos online of March 2013 Healthcare Experience Design conference

hxd

On March 25, the Healthcare Experience Design (HxD) conference took place in Boston. Speakers discussed how human centered design and design thinking can improve the quality of health service delivery and digital interactions, helping all of us achieve better health.

Videos of all sessions are now online.
 

PLENARY SESSIONS

Opening Address [14:32]
Amy Cueva, Co-Founder and Chief Experience Officer, Mad*Pow

Evolving Health IT User Experience: The View from DC [No video yet]
Ryan Panchadsaram, Senior Advisor to the US CTO, The White House
Jacob Reider, ONC HIT, US Dept of Health and Human Services
While federal government’s meaningful use incentive program accelerated the adoption of technology in hospitals and medical offices across the United States, users of these systems express concern about their usability and safety. This session will provide a glimpse of the Federal efforts to help health IT designers & developers bridge the gap between where they are and where their users wish them to be.

Opening Keynote: Sneaking Up Sideways on Behavior Change [36:08]
Jane McGonigal, author, inventor, co-founder, Reality is Broken, SuperBetter
Jane McGonigal is a world-renowned creator of alternate reality games, or games designed to solve real problems and improve players’ real lives.

Health Behavior Change and Beyond: The Health Benefits of Success Experiences [35:38]
Dr. David Sobel, Medical Director of Patient Education and Health Promotion, Kaiser Permanente
While sustained behavior and lifestyle changes can lead to improved health outcomes, there may be another pathway to health. Namely, the increased sense of confidence and control that comes from being successful at changing ANY behavior, even if the change is not sustained, can also improve health outcomes. Learn how to avoid the tyranny of prescribed failure experiences. Learn how to prescribe success by aligning with passions, discovering patient-generated solutions, and celebrating success.

The Happiness Project: Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun [27:46]
Gretchen Rubin, Author, The Happiness Project
Gretchen has a wide, enthusiastic following, and her idea for a “happiness project” no longer describes just a book or a blog; it’s a movement. Happiness Project groups have sprung up from Los Angeles to Enid, Oklahoma to Boston, where people meet to discuss their own happiness projects. More than a dozen blogs have been launched by people who are following Gretchen’s example. On her companion website, the Happiness Project Toolbox, enthusiastic readers track and share their own happiness projects.

Closing Keynote [36:22]
Jamie Heywood, Co-founder, Chairman, Patients Like Me
Jamie’s scientific and business innovations have been transforming the intersection of biotechnology and pharmaceutical development, personalized medicine, and patient care.
As chairman of PatientsLikeMe, Jamie provides the scientific vision and architecture for its patient- centered medical platform.
 

BREAKOUT SESSIONS

Theme: Behavioral change

Systems for Self-Regulation [29:56]
Dustin DiTommaso, VP User Experience, Mad*Pow
By better understanding the factors that govern self-regulation of human behavior, we can begin to design products and services that more reliably facilitate healthy changes in behavior.

How to Design User Habits [27:06]
Nir Eyal, Consultant
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Theme: Team Dynamics

Playing Nice: Facilitating Multi-disciplinary Teams to Create Better Holistic Experiences [34:21]
Toi Valentine, Experience Designer, Adaptive Path
In this talk, Toi explores the challenges that come with collaboration within a traditional organizational culture and some creative methods and strategies to overcome those obstacles.

Influence Mapping in Healthcare: How information design and organizational dynamics can improve the quality of health communication [31:27]
Dante Murphy, Global Experience Director, Digitas Health
This discussion will demonstrate how applying the techniques of influence mapping in organizational Dynamics and information design can help discover the points of failure in healthcare interactions and address them with appropriate content, tools, and techniques.

The Embedded Designer: How to Make Designers an Integral Part of Your Team [28:12]
Cassie McDaniel, Design Lead, Healthcare Human Factors, University Health Network
This session will outline how to lay down the infrastructure for designer and clinician collaboration by sharing case studies, challenges, opportunities, and tips and tricks, particularly from the lens of the largest human factors design team in the world devoted to health.

Theme: Health Literacy and Public Health

Reader-Centered Design for Health Communication [29:12]
Sandy Hilfiker, Principal and Director of User-Centered Design, Communicate Health Inc.
Molly McLeod, Creative Director, Communicate Health Inc.
The presenters have designed and tested health Web sites and interactive tools using the strategies outlined in Health Literacy Online (edited by CommunicateHealth co-founders). The presentation will include examples and case studies, with a focus on content developed for audiences with limited health literacy skills.

Where We Are: Designing the Environment for Health Impact [No video yet]
Andre Blackman, Founder, Pulse + Signal
Seamlessly integrating health into what citizens are already doing (e.g. not more health posters) is what will help shape the future of health.

Inclusion by Design [27:02]
Dr. Ivor Horn, Associate Professor of Pediatrics, Children’s National Medical Center and George Washington University School of Medicine
Social media and mobile technology are disrupting the way patients and health systems interact and our expectations of how individuals and systems manage health and wellness in addition to illness. As early adopters, minority populations, who suffer from some of the greatest health disparities, are positioned to take a lead in leveraging innovations to improve their health outcomes. However, it is important that we discuss ways for companies and developers to partner with underserved populations and the providers who care for them to create solutions that are applicable and relevant to the realities of the environment (economic, social and physical) in which they live.

Theme: Methods for Research, Strategy & Design

Research and Design Methods in Healthcare [1:04:03]
Megan Grocki, Experience Design Director, Mad*Pow
Adam Connor, Experience Design Director, Mad*Pow
Michael Hawley, Chief Design Officer, Mad*Pow
Designing experiences that are elegant, simple, intuitive and valuable is hard. Organizations often have a difficult time coming to consensus around design decisions or leveraging outside perspective and research into their design process. In healthcare, the complex web of patient behavior, regulatory systems, and multiple players make the design process that much more challenging. In this fast-paced session, we share our experiences designing for the multiple facets of healthcare experiences. We discuss core research and design methods that help overcome organizational barriers to good design, and review research and design methods that work for patient, provider, insurer and other players in healthcare specifically.

The C-Factor: Boosting Your Content’s Clout [29:40]
Colleen Jones, Principal, Content Science
Getting strategic about content for your website or mobile application starts with analysis. Would a doctor prescribe a solution without first conducting a thorough exam? Of course not! In the same way, your organization can’t fix its content problems or make the most of its content opportunities without taking a close look at your content situation.

Theme: Well-being: Foundation for Health

Stress is the New Fat [29:12]
Jan Bruce, Founder, CEO, meQuilibrium
Stress is the #1 inhibitor to people adopting healthy behavior changes like diet and fitness. Stress costs employers $300 billion each year in healthcare expenses and absenteeism. One in 4 adults now characterize their stress as high or severe, and 80% understand that, left unattended, stress is making them ill, overweight, unproductive and with a diminished quality of life. This session will cover the common misperceptions about stress and its significance in behavior change; and then explain how stress can be managed in new ways, which give important clues to helping people with other behavior change issues.

Vulnerability is an issue like never before… is it treatable? [27:24]
Alexandra Drane, Founder, Chief Visionary Officer and Chair of the Board, Eliza Corporation
Join our session to better understand how we can help measure Vulnerability in actionable ways, develop solutions based on successful models outside the traditional healthcare space, and then analyze the results of these interventions to determine whether or not this pervasive condition is in fact, treatable.

Calming Technology [27:34]
Neema Moraveji, Director, Calming Technology Lab, Stanford University
As interactive experiences pervade everyday life, the potential for stress and anxiety increases. How can we utilize the power of interactive tools without sacrificing our sanity? The answer lies in a dual-pronged approach: (1) cultivating contemplative and calming practices in our personal lives and (2) increasing awareness of designers to mitigate stressors in interactive products. In this talk I will discuss our research from the Calming Technology Lab at Stanford University towards this aim.

Theme: Patient Stories

Preventing Nightmare Patient Experiences Like Mine [21:28]
Richard Anderson, Principal Consultant, Riander
Richard will detail some of his nightmare patient story, some of what was responsible for it, and some of the implications for how healthcare experience designers and researchers need to work.

Live a Full Life with Chronic Illness [24:00]
Nina Gilmore, Principle UX Designer, Oracle Corporation
Nina will share her experience as a patient and adventurer in the world of healthcare. She’s been poked and prodded, helped and harmed, treated sometimes with compassion and sometimes with indifference. As a designer, she is passionate about opportunities to create experiences more conducive to healing and hope. She’ll talk about what’s worked and what hasn’t worked, and she’ll share her curious experiences on this journey.

When the Designer is a Patient: A View from the Inside [30:59]
Samantha LeVan, Senior User Experience Designer, Mayo Clinic
Patient experience researchers are trained to minimize the influence of personal opinions on the design of a product or service, but when the researcher is also a patient, those personal experiences may be difficult to set aside. In this talk, Samantha will share how being a cancer patient has shaped the direction of her user experience design career and highlight a few tricks to using personal experience as an advantage, rather than a hindrance to patient-centered design.

Patient Innovators and Instigators [31:43]
Katie McCurdy, Experience Design Consultant, Mad*Pow
Meet these bold patients who are creatively using the tools at their disposal to take control of their healthcare. This panel brings together patients who have ‘hacked’ their own healthcare to improve communication, connect the dots between their providers, and generally create a more satisfying patient experience. These problem-solving trailblazers give us a glimpse into a future of highly informed, connected and empowered patients – so we’d be smart to listen to them now.

“…but a sword:” Art, Icons and Medical Advocacy< [24:43]
Regina Holliday, Founder, Patient Artist Activist, The Walking Gallery of Healthcare
Description TBD.

Theme: Consumer Expectations

The Digital Revolution: Leveraging the Consumer Journey to Deliver Transformative Health Experiences [30:27]
Brian Tilzer, Chief Digital Officer, CVS Caremark
Digital trends are changing consumers- expectations of the interactions they have with the healthcare system, and pharmacies sit at the forefront of this transformation. Empowered customers are increasingly managing their own care using an array of digital tools and now have access to technology everywhere they go. To stay relevant, health care companies must adapt their customer experiences to these new ways of doing business.

The #NEXT Generation of Healthcare [25:16]
Sean Brennan, Senior Envisioner, Continuum
As patient satisfaction starts to matter more and more, healthcare services will need to figure out how to deliver for this audience – what attributes does Gen Y seek in its experiences and services? What can we learn from sectors outside of healthcare about what this next generation of healthcare consumers are going to demand from their healthcare experiences? And ultimately, what does that mean for design?

HxD: from the Big Picture to Painting by Numbers [30:09]
Rodrigo Martinez, Life Sciences Chief Strategist, IDEO
Designing better experiences in healthcare is complex, difficult and often overwhelming. What if we were to build these experiences bottom-up, from isolated touch points and principles towards a cohesive system? How might we apply simple lessons from great experiences in other industries?

Theme: Care Experiences

Case studies [32:28]
Jeff Stevens, Web Content Optimizer, University of Florida Academic Health Center on building an integrated patient-focused website for the University of Florida Academic Health Center
Chris Herot, CEO and Co-Founder, SBR Health on how SBR health has created a video communication web services model to support healthcare designers who are incorporating today’s low cost and cloud-based televideo technologies into their own applications
Valerie Mais, Project Lead, Center for Innovation in Complex Care, University Health Network on implementing new ways to capture and display patient experience, care quality, efficiency and interprofessional team “health” in meaningful ways for frontline healthcare providers.

Case Studies [30:27]
Jeanine Kierkels, Design Research Consultant, Philips Healthcare Design on experience design for labor and delivery
Brian Loew, CEO, Inspire on Inspire’s rare disease communities
Zen Chu, Medical Tech Entrepreneur & Investor, MIT on MIT’s H@ckingMedicine program.

Health Navigation [32:11]
Dan Brousseau, Partner, Emperia LLC
Dan’s talk describes how service at hospitals can help transform the overall experience. He describes of how a large unit within a major teaching hospital that he worked with is innovating the concept of service and support through ‘health navigation’ to engage patients and families at a deeper level and bring new value to their healthcare experiences. He provides strategic context for customer experience at hospitals and show how a technique called Experience Value Mapping can be used to examine and redefine the customer experience from the outside-in.

Breaking the Mold [29:56]
Jess Kadar, Principal Product Manager, Iora Health
Details coming soon.

Rethinking the Fertility Patient Journey [28:36]
Peter Eckert, Chief Experience Officer, Projekt 202
Kijana Knight, Senior User Experience Researcher, Projekt 202
Aliza Gold, Senior Experience Designer/Researcher, Projekt 202
The Reproductive Medicine Associates of Texas (RMA) is not the first client to engage projekt202 in the hopes of becoming better, faster, more efficient, and more creative in their approach to problem-solving and ways upon they offer their services; but they are the first to ask us to apply our processes and skills to finding solutions in physical and emotional space. We believe that our findings and the documentation we have begun to create in response to our observations and hypotheses offers an opportunity to begin a very fruitful dialogue between interaction designers and healthcare providers on how the principles of user-centered design can be applied to improve the experience of medical service for both patients and providers.

Theme: Design Innovation

From Malawi to Minnesota: Hyper-Local System Design and Global Scale [No video yet]
Christopher Fabian, Co-leader and Co-founder, Innovation Unit, Unicef
Bringing best practices from design and start-up culture to the world of development challenges is daunting – but allowing for failure, co-creating solutions, and recognizing that almost everything we build in New York does not, in the end, work in the field have forced us to be humble and look for ways to facilitate solutions to some of the world’s most pressing problems.

Design and Innovation: The Human Perspective [29:56]
Ryan Armbruster, VP, Innovation Competency. UnitedHealth Group
In this session, Ryan will share frameworks for explaining and understanding this interrelationship which have been effective at helping healthcare leaders grasp and pursue design and innovation effectively within their organizations. In addition, he will share recent examples of how UnitedHealth Group, one of the largest and most diversified companies in the healthcare industry, is applying design to enable more successful innovation.

Theme: Chronic Condition Management

Understanding Networks of Diabetes Care: A Research Framework for the Healthcare Innovation of Tomorrow [26:11]
Eilidh Dickson, Project Leader and Senior Interaction Designer, CIID Consulting
Helle Rohde Andersen, Interaction and Service Designer, CIID Consulting
Working with Novo Nordisk, CIID Consulting assembled a 360º view into the networks of care, that support diabetes patients. By approaching the research from a systemic level and studying a patient’s network of support rather than individuals in isolation, the result was a rich and emotional view into the complex interactions and relationships encompassing a patient’s journey with the condition.
This talk shows how a new research framework and information visualization methods can inspire you to tackle challenging healthcare issues in ways that will provoke new understanding and build user empathy.

Am I Normal? Findings from Research on Text Messaging for Women with Diabetes [28:35]
Janna Kimel, Senior User Experience Researcher, Regence
The session goes into detail about how to insert qualitative research into a quantitative environment, with best practices for getting answers from study participants. This discussion also reviews key findings about how to interact and message disparate populations, as well as the pros and cons of using text messaging to influence health outcomes.

Theme: Health Trends

Designing Work for Health and Profit [31:19]
Martin Adler, Co-Founder & Director of Product Management, Healthrageous
This session will address how cutting edge science and technology can be used to change behaviors and optimize workplace health. In doing so, we will define steps that individuals can take to improve their health and wellbeing immediately, how change makers and organizations can cut costs by improving the health of their workforce and how technology is revolutionizing the way we’ll work tomorrow.

16 April 2013

iHub Nairobi welcomes Michele Visciola

ihub

Michele Visciola, Experientia’s president and user research director, will speak at Kenya’s iHub this week, on Friday 19th April.

Michele is currently in Nairobi preparing research, and has been invited to be a guest speaker at iHub, Nairobi’s Innovation Hub for the technology community.

Michele will talk about “User-centred innovation: fostering culture evolution and behavioural change through design”, and the implications for technology development in East Africa.

iHub’s mission is to catalyse technology growth in Kenya. The hub’s community of technologists, investors, tech companies, young entrepreneurs, web and mobile phone programmers, designers and researchers will be invited to hear Michele speak.

iHub is part open community workspace (co-working), part vector for investors and VCs and part incubator. It runs a number of initiatives designed to build an ecosystem around the Kenyan tech entrepreneur: iHub Research, iHub Consulting, iHub Supercomputing Cluster, and the iHub User Experience (UX) Lab, to connect the people with ideas to the people with money to help them grow.

The iHub UX Lab is the first User Experience lab in sub-Saharan Africa that will put together a flexible, efficient and state of the art User Experience design testing space as well as provide designers with global standard master classes to improve their competitiveness.