putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
13 February 2013
The “intentional fallacy” and the “affective fallacy” of interaction design

How seriously should we (as researchers, practitioners, users, and members of society) seek to understand and factor in the intentions of the designers who made them and the felt experiences of those who use them? Such intentions and felt experiences may include cognitive states, affective states, assumptions and values, predispositions, aspirations, and so forth. The […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

13 February 2013
The “intentional fallacy” and the “affective fallacy” of interaction design

How seriously should we (as researchers, practitioners, users, and members of society) seek to understand and factor in the intentions of the designers who made them and the felt experiences of those who use them? Such intentions and felt experiences may include cognitive states, affective states, assumptions and values, predispositions, aspirations, and so forth. The […]

10 February 2013
Interview with Michael Griffiths, Director of Ethnographic Research, Ogilvy & Mather China

Michael B Griffiths is Director of Ethnography at Ogilvy & Mather, Greater China, Associate Research Fellow, White Rose East Asia Centre, and External Research Associate, Centre for International Business, University of Leeds, UK. He is also the author of the recent book Consumers and Individuals in China: Standing Out, Fitting In. Book abstract: Breaking new […]

9 February 2013
UK Report: Notions of identity will be transformed in the next decade

Hyper-connectivity – where people are constantly connected to social networks and streams of information – will have a transforming effect on how we see ourselves and others in the next decade, according to a new report published by the UK Government’s Chief Scientific Adviser Sir John Beddington. The Foresight study Changing Identities in the UK […]

7 February 2013
Book: Beyond Smart Cities

(Wow, it covers Turin!) Beyond Smart Cities: How Cities Network, Learn and Innovate Tim Campbell Routledge, 2012 The promise of competitiveness and economic growth in so-called smart cities emphasizes highly educated talent, high tech industries and pervasive electronic connections. But to really achieve smart cities — that is to create the conditions of continuous learning […]

7 February 2013
Small, local, open and connected: resilient systems and sustainable qualities

How do we design a resilient socio-technical system, asks Ezio Manzini in Design Observer. “Let’s look to natural systems; their tolerance of breakdowns and their adaptation capacity (that is, their capability of sustaining over time) may give us direction. As a matter of fact, it is easy to observe that lasting natural systems result from […]

7 February 2013
Book: Orchestrating Human-Centered Design

Orchestrating Human-Centered Design Guy Boy Springer, 2013 The time has come to move into a more humanistic approach of technology and to understand where our world is moving to in the early twenty-first century. The design and development of our future products needs to be orchestrated, whether they be conceptual, technical or organizational. Orchestrating Human-Centered […]

7 February 2013
Recent studies on the impact of tablet use in schools – an overview

2012 One-to-one Tablets in Secondary Schools: An Evaluation Study (see also here and here) Dr Barbie Clarke and Siv Svanaes, Family Kids and Youth, UK, 2012 Research was carried out between September 2011 and July 2012 and included a literature review, a review of global evaluation studies, and an evaluation of three secondary schools in […]

7 February 2013
Study on the introduction of iPads in UK secondary school

Naace, the UK’s educational ICT association, published a report last year (July 2012), entitled “The iPad as a Tool for Education – A study on the introduction of iPads at Longfield Academy, Kent“. “After a successful implementation at Longfield Academy in Kent and two terms of embedded use, the research shows some incredibly positive impacts […]

5 February 2013
Designing for the human brain

Sarah Rotman Epps of Forrester thinks the challenge ahead for wearables is in designing for the human brain. “No, I’m not talking about sensors implanted in your brain (although that’s certainly possible, and already happening in research and medical settings). I’m talking about designing for the nuanced way our brains process the experience of wearing […]

3 February 2013
Talking, walking objects

The future is rich with sensor-based, animated devices to give us affirmation, coach us and just plain keep us company. Smart Design’s Carla Diana gives a good overview in this opinion piece for the New York Times. “As products become smarter, their behaviors will mean they essentially have continuing conversations with us, whether they include […]

3 February 2013
Nicholas Carr on taking Clay Shirky’s ‘cognitive surplus’ idea to its logical, fascistic extreme

Max Levchin [one of the Silicon Valley elite—computer scientist, cofounder of PayPal, buddy of Peter Thiel, Yahoo director, restless entrepreneur, big thinker, venture capitalist, angel] gave the keynote Iat DLD13 in Munich recently, where he argues that “the next big wave of opportunities exists in centralized processing of data gathered from primarily analog systems” (think […]

3 February 2013
Redesigning public services so they can actually help people

Although I don’t agree with the implicit meaning of this Fast Company title (i.e. that public services currently do not help people – whereas the real issue is the degree of impact), I am always excited to hear the latest updates on Reboot, a design agency that focuses on service design in international development, particularly […]

3 February 2013
Social Innovation Europe Magazine interviews Ezio Manzini

For more than two decades Ezio Manzini has been working in the field of design for sustainability. Recently, he focused his interests on social innovation –he started, and currently coordinates, DESIS, an international network on design for social innovation and sustainability. Throughout his professional life he worked at the Politecnico di Milano. Parallel to this, […]

2 February 2013
Dan Hill’s critique of the smart cities movement

Dan Hill (of CityofSound, ARUP, Sitra and now Fabrica fame) is not only extremely prolific, but his writing is also very much to the point. His latest Smart City (or better “Smart Citizen”) manifesto is a case in point. Weighing in at 10,000 words, it is a “cleaned up” and “stitched together” version of two […]

2 February 2013
Launch of Global Ethnographic, a free online journal

Global Ethnographic is a brand new, general interest, peer reviewed web journal featuring the field research and perspectives shaping our social world. Free and exclusively online, Global Ethnographic is multi-media driven and cross-disciplinary, bringing you the scholarly conversations on daily life as it is lived and experienced around the world. With embedded links and footnotes […]

2 February 2013
The four waves of user-centered design

Dr. William Gribbons is director of the Master of Science in Human Factors in Information Design and founder and senior consultant of the Design and Usability Center at Bentley University. An article for UX Magazine describes what he considers to be the four waves of user-centered design.

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