putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 January 2013
Q&A with the Mayo Clinic Center for Innovation’s Gerry Greaney and Molly McMahon

Since its inception in 2008, the Mayo Clinic Center for Innovation has become the poster child for internal innovation practices. The Center for Innovation focuses on engaging all of the stakeholders in the healthcare system, from doctors to patients to staff, and introducing the design process as a means of taking healthcare to the next […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

29 January 2013
Q&A with the Mayo Clinic Center for Innovation’s Gerry Greaney and Molly McMahon

Since its inception in 2008, the Mayo Clinic Center for Innovation has become the poster child for internal innovation practices. The Center for Innovation focuses on engaging all of the stakeholders in the healthcare system, from doctors to patients to staff, and introducing the design process as a means of taking healthcare to the next […]

29 January 2013
Uncharted territory: Where digital maps are leading us

The way we use maps is evolving fast, and it will change a great deal more than how we navigate, argues Kat Austen, an opinion editor at New Scientist. “Digital maps offer to enhance and optimise the world, giving us an even richer experience as we navigate through it. But equally, there is the risk […]

29 January 2013
Successful public service design must focus on human behaviour

David Halpern, director of the Behavioural Insight Team at the UK Cabinet Office (widely known as the “nudge unit”), discusses research on how subtle changes in the way public services communicate with citizens can yield significant results. “The power of social influence and networks – our social capital – runs very deep. Who we know, […]

29 January 2013
New MA at UC London combining anthropology, materials and design

“The material world is a world of social potential. Social scientists should be better equipped to engage with materials and objects through ethnographic, critical, analytical, presentational and collaborative skills. Designers, artists, engineers, architects and curators should be better equipped to work with people using similar skills. The MA in Culture, Materials and Design is for […]

20 January 2013
Book: Ethnography and the City – Readings on Doing Urban Fieldwork

Ethnography and the City: Readings on Doing Urban Fieldwork Richard E. Ocejo (Editor) Routledge, 2012, 272 pages (Amazon link) The only collection of its kind on the market, this reader gathers the work of some of the most esteemed urban ethnographers in sociology and anthropology. Broken down into sections that cover key aspects of ethnographic […]

20 January 2013
The irrational consumer: why economics is dead wrong about how we make choices

“The New Science of Pleasure,” a new paper by Daniel L. McFadden, reviews how psychology, biology, and neurology are ganging up on economics to prove that, when it comes to making decisions, people are anything but rational. Abstract The neoclassical view of consumers as relentless egoistic maximizers is challenged by evidence from cognitive psychology, anthropology, […]

17 January 2013
World’s “tech elite” named to interaction design board

From the press release: Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Donald Norman; Bill Buxton, Principal Researcher at Microsoft Research; Ken Friedman, professor and formerly dean of the Faculty of Design at Swinburne University, Australia; Michael Arent, vice president of user experience at SAP Business […]

17 January 2013
Living the Quantified Self life

Festooned with digital accessories that track everything from his heart rate to his footsteps to his sleep patterns, Vanity Fair writer James Wolcott has plugged into the Quantified Self movement. Farewell to gut instinct, and hello to the “data-driven” life: a new path to personal and social enlightenment. “Self-tracking—treating your body and brain waves as […]

17 January 2013
Interview with Catalina Naranjo-Bock, UX design researcher

This week Danielle Arad interviewed Catalina Naranjo-Bock, UX design researcher, on key UX issues that are trending today in technology. Catalina is a hybrid user experience designer and researcher who has collaborated with creative departments in companies across the US, Europe, Canada and South America in the area of human-centered product development. She has also […]

16 January 2013
Telling “Stories”: Experientia designs domestic energy consumption monitors (videos)

Videos showcasing two sustainability-related projects are now on Experientia’s YouTube channel. The videos, showing the Ecofamilies and Stories projects respectively, both focus on monitoring domestic energy consumption in different areas of Europe. The Ecofamilies video (in French with our English subtitles) is a feature on the project by France’s TV France3. For Ecofamilies, Experientia partnered […]

16 January 2013
Rob van Kranenberg’s comprehensive global Internet of Things action plan

Rob Van Kranenburg, a member of the EU Expert Group on the Internet of Things, has published a provocative comprehensive global Internet of Things action plan, as input for the inaugural meeting of the Internet of Things World Forum Steering Committee, February 20-21, 2013 in San Jose, California, USA. Bruce Sterling posted it on his […]

16 January 2013
Helsinki Design Lab closing in June 2013

Marco Steinberg, who directs the strategic design efforts of the Finnish Innovation Fund Sitra, announced last week that Sitra’s Helsinki Design Lab will close in June 2013. Helsinki Design Lab is an initiative by Sitra to advance strategic design as a way to re-examine, re-think, and re-design the systems we’ve inherited from the past. According […]

15 January 2013
A sustainable building promotes pro-environmental behavior

A Sustainable Building Promotes Pro-Environmental Behavior: An Observational Study on Food Disposal by Wu DW, DiGiacomo A, Kingstone A PLoS ONE 8(1): e53856. doi:10.1371/journal.pone.0053856 – January 2013 In order to develop a more sustainable society, the wider public will need to increase engagement in pro-environmental behaviors. Psychological research on pro-environmental behaviors has thus far focused […]

15 January 2013
Experientia® Prisma kitchen in Interni Annual Cucina 2012

The Interni Annual Cucina 2012 is out, and this year’s monograph features Experientia’s Prisma design for Toncelli Kitchens. The Prisma was the 2012 flagship kitchen in Toncelli’s presentation at Eurocucina 2012 – the International Kitchen Furniture Trade Show, held in Milan. Experientia® designed Prisma, Toncelli’s first entry-level kitchen, to revitalise the company image and communicate […]

13 January 2013
How a simple smartphone can turn your car, home, or medical device into a deadly weapon

The day is not far off when the manipulation of medical devices will be done routinely by punching keys on a smartphone, writes Charles C. Mann in Vanity Fair, putting an individual’s internal organs in the hands of every hacker, online scammer, and digital vandal on Earth. “[Increasingly,] a smartphone links patients’ bodies and doctors’ […]

11 January 2013
How research misses the human behind the demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives. “How [market] research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority […]

11 January 2013
Intel’s ‘Women and the Web’ report

From the press release: Intel Corporation released a groundbreaking report on “Women and the Web,” unveiling concrete data on the enormous Internet gender gap in the developing world and the social and economic benefits of securing Internet access for women. To better understand the gender gap, Intel commissioned this study and consulted with the U.S. […]

9 January 2013
Focus groups are dangerous and kill innovation

Gianfranco Zaccai is co-founder and president of the global design and innovation consultancy Continuum. And he doesn’t like focus groups very much (and neither do we): Why Focus Groups Kill Innovation, From The Designer Behind Swiffer 18 October 2012 The Aeron chair, the Swiffer, and the Reebok Pump – none of these breakthrough products would […]

9 January 2013
Ethnographic research on vehicular design in China

Zach Hyman is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update. His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is […]

4 January 2013
Steelcase’s anthropologist on remaking offices to create happier workers

Anthropologist Donna Flynn directs Steelcase’s WorkSpace Futures, a 19-member independent research group within the global office design company, that is responsible for “thinking into the future”: understanding the trends shaping the ways we work and sharing that intelligence with Steelcase and its customers. The initiatives that WorkSpace Futures tackles are so big they call them […]

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