Daily insights on user experience, experience design and people-centred innovation Audience
2 October 2012
Smart cities in Italy and France

The European House-Ambrosetti, an Italian economic think tank/management consultancy and organisers of the very prestigious annual international economic conference in the Italian town of Cernobbio, has – in partnership with ABB Italy – published a report on Smart Cities in Italy. Entitled “Smart Cities in Italy: an opportunity in the spirit of the Renaissance for […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

2 October 2012
Smart cities in Italy and France

The European House-Ambrosetti, an Italian economic think tank/management consultancy and organisers of the very prestigious annual international economic conference in the Italian town of Cernobbio, has – in partnership with ABB Italy – published a report on Smart Cities in Italy. Entitled “Smart Cities in Italy: an opportunity in the spirit of the Renaissance for […]

1 October 2012
‘Smart City’ planning needs the right balance (WSJ)

In the pantheon of Next Big Thing trends, the concept of “smart cities” is one of the trendiest, writes Ben Rooney in the Wall Street Journal. The idea is that by harvesting the incredible amount of data “exhaust” that every one of us generates as we traverse a city, planners can optimize services in the […]

1 October 2012
How to design mental models that create a superior user experience

Leanne Byrom, a freelance UX practitioner and UX lead for Phosphor Digital, writes about the importance of mental models in UX design: Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the design right for […]

1 October 2012
Mass persuasion, one user at a time

Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry to boost customer engagement and drive profits. “Mass customization, of the kind used by Amazon to predict which products to offer based on past […]

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