putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
16 September 2012
Luxury brands need luxury retail experiences, even in the online space

Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

16 September 2012
Luxury brands need luxury retail experiences, even in the online space

Jonathan Ross, business development director at FACT-Finder, discusses the steps luxury brands can take to ensure a more rewarding online retail experience for consumers. “A recent study by McKinsey and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking […]

16 September 2012
PARC ethnographer on the power of observation

In an article for GigaOM, Ellen Isaacs (personal site), a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products. “Ethnographic studies likely save businesses far more time than they take. These observations and analysis can reveal insights that shift projects toward demonstrated problems. They also provide […]

16 September 2012
Should we focus on user experience?

This article by my compatriot Koen AT Claes claims that our current notion of UX design mistakenly focuses on experience, and that we should go one step further and focus on the memory of an experience instead “Studies of behavioral economics have changed my entire perspective on UX design, causing me to question basic tenets. […]

14 September 2012
The age of data sharing (report)

We live in an age of sharing. As consumers and online, we regularly share personal information, and generate new data through our browsing or purchasing history. Businesses and government are increasingly aware of the value of this information, which can result in better and cheaper services for customers, new sources of income for businesses and […]

11 September 2012
From design fiction to experiential futures

In honor of its Ten-year Anniversary, the Association of Professional Futurists (yes, they exist!) launched its first publication, The Future of Futures. Edited by Andrew Curry, the book (also available as ebook) is orrganized in sections of Past, Present, and Future, and contains essays and reviews by Tom Abeles, Marcus Barber, Peter Bishop, Christian Crews, […]

11 September 2012
Intel conversations about the future

Intel dabbles in science fiction, titles ReadWriteWeb. On Monday, they write, Intel debuted a book of science fiction stories. Dubbed Imaging the Future And Building It, the book includes a number of stories – from professional authors like Madeline Ashby and Karl Schroeder, plus more pedestrian efforts from analysts like Rob Enderle. But the most […]

11 September 2012
The bling approach to the school of the future

Recently I have been exploring developments on the impact of new technologies on the future of education, particularly in high schools. The latest trend in education is all about tablets, of course. My provisional assessment is that there is a lot of bling: shiny objects promoted all around us make us focus on the tools […]

11 September 2012
Peter Merholz on reframing “UX design”

Peter Merholz, a UX thinker and practitioner whom I have always held in high esteem, has written a well thought through blog post on reframing UX design. The two central paragraph in his discourse are these ones: “UX Designer is not a workflows-and-wireframes role. It’s a leadership role (though not necessarily a management role). It […]

7 September 2012
Service design in tourism

SDT2012 was the first international conference on service design thinking in the travel and tourism industry. For the first time, the conference brought together a community interested in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project “Service Design in Tourism” funded […]

6 September 2012
Ubicomp’s colonial impulse

Paul Dourish and Scott Mainwaring, the founders of the Intel funded Social Computing Research Center at UC Irvine, presented yesterday a paper at Ubicomp 2012 with the short but bombshell title “Ubicomp’s Colonial Impulse” (pdf). The abstract remains quite vague, and doesn’t much insight on what this colonial impulse is all about: Ubiquitous computing has […]

6 September 2012
The new face of digital populism: The Netherlands

Ahead of next week’s Dutch election, the UK think tank Demos launched Populism in Europe: Netherlands, which analyses the rise of Geert Wilders’ Partij voor de Vrijheid, through an analysis of its Facebook fans. Nationalist populist parties and movements are growing in support throughout Europe. These groups are known for their opposition to immigration, their […]

6 September 2012
Marko Ahtisaari, “Nokia’s visionary,” wants to “out-design Apple”

Marko Athisaari, Nokia’s head of design, is pushing a general overall vision where advanced function is blended into unforgettable form¿post-industrial form. The dream, if not the exact language, is very familiar. Nokia is marketing its phone directly into the teeth of Apple’s strength: Design. He talks a great game, and fondles an impressive product. But […]

6 September 2012
Intel annual ‘Mobile Etiquette’ study examines online sharing behaviors around the world

According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at […]

6 September 2012
Consumers say no to mobile apps that grab too much data

A study by the Pew Research Center, released Wednesday, found that among Americans adults who use smartphone apps, half had decided not to install applications on their mobile phones because they demanded too much personal information. Nearly a third uninstalled an application after learning that it was collecting personal information “they didn’t wish to share.” […]

4 September 2012
Ericsson on evolving TV and video-consumption habits

Ericsson is publishing interesting research these days (and therefore gets featured on this blog). Its latest TV and video ConsumerLab report found that mobile devices are an important part of the TV experience, with 67 percent using tablets, smartphones or laptops for their everyday TV viewing. New technology and services have also empowered us to […]

4 September 2012
Africa embracing m-commerce

In a new report from its ConsumerLab, Ericsson maps out the potential of transformation within m-commerce across the region of sub-Saharan Africa. Based on in-depth, extensive interviews with mobile phone users in Ghana, South Africa, and Tanzania, the report has four key findings: that consumers are constantly looking for new ways to improve their personal […]

4 September 2012
MindLab, Denmark’s cross-ministerial innovation unit

MindLab is a Danish cross-ministerial innovation unit which involves citizens and businesses in creating new solutions for society. It is also a physical space – a neutral zone for inspiring creativity, innovation and collaboration. They work with the civil servants in three parent ministries: the Ministry of Business and Growth, the Ministry of Taxation and […]

4 September 2012
Gestural interaction with data

The Ericsson UX Lab has been prototyping and testing gestural interaction solutions with data: “This spring we worked on how to visualise and interact with data. One issue that we focused a bit more on is that of interacting with a material indirectly, such as when you present data as a projection on a wall […]

4 September 2012
Qualitative research, UX strategy and wicked problems

These are the topics of the latest update on UX Matters: Strengths and Weaknesses of Quantitative and Qualitative Research By Demetrius Madrigal and Bryan McClain Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. […]

3 September 2012
Curious Rituals – Gestural interaction in the digital everyday

Curious Rituals is a research project conducted at Art Center College of Design (Pasadena) in July-August 2012 by Nicolas Nova (The Near Future Laboratory / HEAD-Genève), and Katherine Miyake, Nancy Kwon and Walton Chiu from the media design program. This research project is about gestures, postures and digital rituals that typically emerged with the use […]

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