putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
9 July 2012
Design alone can’t save UK companies

Making products attractive and user-friendly is a smart idea, but it is no substitute for R&D and investment, argues James Woudhuysen, a professor of forecasting and innovation at De Montfort University, on Spiked, a British Internet magazine focusing on politics, culture and society from a humanist and libertarian viewpoint. “Exaggerating design’s scope for impact is […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

9 July 2012
Design alone can’t save UK companies

Making products attractive and user-friendly is a smart idea, but it is no substitute for R&D and investment, argues James Woudhuysen, a professor of forecasting and innovation at De Montfort University, on Spiked, a British Internet magazine focusing on politics, culture and society from a humanist and libertarian viewpoint. “Exaggerating design’s scope for impact is […]

9 July 2012
In a Fisher-Price lab, apps become child’s play

At a Fisher-Price lab, researchers watch children at play to come up with ideas for new products, including toys that incorporate apps on iPads and iPhones. At Fisher-Price, “we bring babies in with their moms and watch them at play with different types of apps, different types of products,” said Deborah Weber, senior manager of […]

9 July 2012
Perspectives in experience design

Milan Guenther, founding partner of enterprise design associates, explores the word “user” in “user experience”, and compares it to customer experience, employee experience and brand experience. “For me, the word Experience in the context of Design work refers to the way people experience the world, and making everything we produce fit into their lives. The […]

6 July 2012
Digital devices as embodied experiences in remote Indian village

In arguing that digital technologies enable embodied experiences that reshape the very ways in which we conceptualize our everyday life, Nishant Shah, founder and Director of Research for the Bangalore-based Centre for Internet and Society, tells us a story from the village of Banni in the desert region of Kutch, located at the North-Western borders […]

5 July 2012
Designing for context: the multiscreen ecosystem

In a long article, designer Avi Itzkovitch explains how, when connecting applications across smart devices, UX designers can create product ecosystems that dynamically respond to user contexts and thus provide enhanced experiences. The author reviews various theories on the multiscreen ecosystem, including this one from Google: “Michal Levin, a UX designer at Google, describes multiscreen […]

4 July 2012
Big e-reader is watching you

Would George Orwell have been amused or disturbed by the development that Big Brother now knows exactly how long it takes readers to finish his novel, which parts they might have highlighted, and what they went on to pick up next? Publishers are thrilled with the new data – but what does it mean for […]

4 July 2012
Washington Post creates Chief Experience Officer position

Washington Post publisher Katharine Weymouth announced in a memo that the paper has named Laura Evans, who has spent most of her nine years at the Post as chief researcher, to the newly created position of VP, Chief Experience Officer (CXO). “As you know, one of the three foundational elements of our strategy is a […]

4 July 2012
Intel social research team experiments with mood-altering technology

A team of engineers, anthropologists and psychologists at Intel’s Oregon lab is busy developing ways of integrating human emotion and technology in ways that will, it hopes, lead the two to positively influence each other one day. “Intel is playing around with some pretty impressive ideas that could, potentially, generate powerful results. They are, however, […]

1 July 2012
Common Cause: the case for working with values and frames

In 2009, the chief executives and a few staff from a handful of UK non-governmental organisations (including WWF and RSPB) came together to discuss the inadequacy of current responses to challenges like climate change, global poverty and biodiversity loss. This led to the Common Cause initiative: a series of reports, a handbook, and now an […]

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