putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
17 May 2012
Researchers glean deep UI lessons from a haptic steering wheel

According to a new driving study, conducted by Professor SeungJun Kim at Carnegie Mellon’s Human Computer Interaction Institute, young people and seniors each perform better with different types of feedback: “71% of elder drivers thought the auditory modality was the most useful and 59% thought the visual modality was the most annoying. In contrast, 63% […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

17 May 2012
Researchers glean deep UI lessons from a haptic steering wheel

According to a new driving study, conducted by Professor SeungJun Kim at Carnegie Mellon’s Human Computer Interaction Institute, young people and seniors each perform better with different types of feedback: “71% of elder drivers thought the auditory modality was the most useful and 59% thought the visual modality was the most annoying. In contrast, 63% […]

15 May 2012
Short report on EPIC Europe, a conference on ethnography research in industry

Short report on the first European EPIC meeting by Anna Wojnarowska, UX researcher at Experientia: Last Friday, 11th of May, around 100 members of the ethnographic research community in Europe gathered in Barcelona for the 1st European EPIC (Ethnographic Praxis in Industry Conference) meeting, to discuss the conditions of ethnographic practice in Europe. The meeting […]

14 May 2012
Is the 1,9,90 rule outdated?

The BBC have just released some interesting research around participation online, writes Neil Perkin on FutureLab. The findings (the result of a “large-scale, long-term investigation into how the UK online population participates using digital media today”) have raised a little controversy since they seem to indicate that the long-term model or view of participation online, […]

12 May 2012
New design practices for touch-free interactions

Brian Pagán of User Intelligence in Amsterdam argues that touch-free gestures and Natural Language Interaction (NLI) may open up further paths toward a true Natural User Interface (NUI). “User interfaces for computers have come a long way from vacuum tubes and punch cards, and each advancement brings new possibilities and challenges. Touch-free gestures and natural […]

12 May 2012
Do you really want your bank following you around all day?

A conversation with senior Wells Fargo execs reveals a bank trying to use the Internet, social media and mobile technology to worm its way deeper and deeper into their customers’ lives. “Brian Pearce, senior VP in charge of Wells Fargo’s retail mobile channel, said the bank sees mobile as “a way to be with our […]

11 May 2012
People-powered health co-production catalogue

The people at Nesta, the UK innovation charity, think that co-production is potentially transformative and its power comes from re-framing the problem and re-establishing relationships to enable more holistic and people-centred approaches. Co-production can also tackle the lack of trust between some users and professionals, a dependency culture where people look to the state to […]

11 May 2012
User experience and neuroscience

Harvard neuroscience researchers have just confirmed what many of us have suspected all along: social networks like Facebook, Twitter, Instagram and Pinterest are “brain candy” for Internet users. Every status update, every tweet, every pin is a micro-jolt delivered squarely to the pleasure centers of our brains. What’s alternately terrifying and inspiring is how all […]

11 May 2012
Neurologist: Mobile technology is literally changing the way we think

Leading neurologist Susan Greenfield tells Nokia Conversations that we need a new framework to make sense of our ‘mobile world’ Her argument is that mobile technology, and what we do with it, is now at the center of our family and social life, like the piano was for the Victorians and the TV was for […]

5 May 2012
The false question of attention economics

An older post, but I missed it. So here it is, more than two years after it was published by Stowe Boyd: “A few posts have emerged recently that recapitulate the well-worn arguments of attention scarcity and information overload in the real-time social web. So, here at start of 2010, a new decade, will try […]

5 May 2012
Customer experience: The natural ally for UX in business

In a blog post (which is itself a paraphrased transcript of his talk at the Polish IA Summit 2012), Peter Bogaards talks about the relationship between user experience and customer experience, and how user experience designers can extend their influence in businesses. “A customer-obsessed company focuses its strategy, its energy, and its budget on processes […]

5 May 2012
User experience is strategy, not design

Peter Merholz, VP of experience design at Inflection (and founder of Adaptive Path), thinks there is no such thing as a UX design profession. User experience is a strategic framework, he says, a mindset for approaching product and service challenges. “The practice of user experience is most successful when focused on strategy, vision, and planning, […]

3 May 2012
Experientia at EPIC Europe meeting

Experientia® partner in charge of user research, Michele Visciola, will be one of the speakers at the EPIC Europe one-day meeting at the Elisava Design School in Barcelona next week, on 11 May 2012. The European meeting is the first of its kind for EPIC (Ethnographic Praxis in Industry Conference), and is designed to provide […]

3 May 2012
How companies like Amazon use big data to make you love them

Businesses now sit on data goldmines, but very few leverage the data to improve customer service. Ziba’s creative director Sean Madden suggests three ways forward. “Big Data has gotten a lot of attention over the past 18 months as retail, manufacturing, and technology companies realize the gold mines they’re sitting on and rush to scour […]

3 May 2012
Social TV and the second screen

Social TV is a major disruption in the rapidly changing television industry. In the free report “Social TV and the second screen“, Stowe Boyd, acclaimed futurist, managing director of World Talk Research, and a researcher-at-large at The Futures Agency, characterizes the forces at work in the emergence of social TV, presents a framework for understanding […]

3 May 2012
How to win the UX war within your organization

When companies don’t care about user experience, it is clearly reflected in the products they create. Although everyone can agree that software should be intuitive, user-friendly, and aesthetically pleasing, many managers aren’t willing to invest the time and resources it takes to build something compelling. A large part of our job as UX advocates, argues […]

1 May 2012
To really understand social media, you must also understand online communities

When we talk about social media we are really only talking about tools that we can use to help us and the people we engage to achieve a task. To make a success in social media we need to understand online communities, argues Matt Rhodes. “There is a fundamental difference in how people behave when […]

1 May 2012
The demise of the ethnographic monograph

As ethnographic practice has spilled out into the broader world of design and policy-making, business strategy and marketing, the monograph has not remained the singular format for presenting ethnographic work. In the design community and high-tech industry, it is the conference paper (see EPIC, DIS, CSCW, and CHI, etc), the technology demo, and within corporate […]

1 May 2012
Extending the experience beyond the device

Tim Todish provides some good examples of companies extending the (user) experience beyond the device as a good way to differentiate from the competition. “Most of the time when we think about UX, we are thinking within the confines of the digital world. What I’m suggesting, however, is that there are ways to extend the […]

1 May 2012
A retrospective of talks given by ethnographers at Lift Conference since 2006

Of all the conferences that are dedicated to discussions on technology and society, there’s one that has continued to consistently curate an amazing line of up speakers while maintaining an intimate environment for meaningful exchanges without any elitist barriers to participation – Lift, writes Tricia Wang. After her talk at Lift 2012, Wang had a […]

1 May 2012
The downside of digital life: disconnection

“While technology can help strengthen relationships with people you barely know, it can damage relationships with the people that are close to you, like family,” says Team Gantt co-founder Nathan Gilmore. Read article

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