putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
29 February 2012
Nudging consumers into making better life choices

Designers are beginning to understand how irrational thinking plays into the decisions people make, writes Rob Girling of Artefact. That knowledge can be used to openly influence consumers to make responsible choices. “Recent advances in neuroscience and behavioral economics, cognitive psychology and anthropology are helping us better understand how our brains work and how decision-making […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

29 February 2012
Nudging consumers into making better life choices

Designers are beginning to understand how irrational thinking plays into the decisions people make, writes Rob Girling of Artefact. That knowledge can be used to openly influence consumers to make responsible choices. “Recent advances in neuroscience and behavioral economics, cognitive psychology and anthropology are helping us better understand how our brains work and how decision-making […]

29 February 2012
Connected homes for connected people

The French think tank Fing (who was also behind the LIFT France event last year) collaborated last year with VIA, Promotelec, Renault Group, La Poste, Minatec Laboratory (CEA), CNR Santé, ESIR Engineering school on a research project called “Connected homes for connected people” (Habitants Connectés) and have now posted key materials of the project including […]

29 February 2012
Habits are the new viral: why startups must be behavior experts

The economic value of web businesses increasingly depends on the strength of the habitual behavior of their users, argues Nir Eyal on Techcrunch. These habits ultimately will be a deciding factor in what separates startup winners and losers. “Increasingly, companies will become experts at designing user habits. Curated Web companies already rely on these methods. […]

29 February 2012
Two more posts by Sam Ladner on corporate ethnography

After her much talked about piece “Does corporate ethnography suck?” – which presented a cultural analysis of academics critiques of industry ethnography as a second rate or illegitimate forms of ethnography – Sam Ladner followed up with two more posts on corporate ethnography: Is rapid ethnography possible? A cultural analysis of academic critiques of private-sector […]

29 February 2012
User environment driving technology

Sierra Wireless’ new USB cellular modems show how user-centred design can help differentiate products in a commoditised market. Matt Plested of Alloy, the agency which helped Sierra design the products, explained to Mex how they explored user environments for USB modems to better understand customer needs. Read article

27 February 2012
And the Oscar goes to: Interaction

[Guest post by Jan-Christoph Zoels, senior-partner of Experientia®] Avoiding one of the shortcomings of Oscar ceremonies, the international jury of the first Interaction design awards, selected a diverse range of winners from all over the world – from Ford’s smart speed gauge to a Dutch shopping application Ice Mobile to a Brazilian museums installation Interaction […]

24 February 2012
Youth and Digital Media: From Credibility to Information Quality – New Report from the Berkman Center

The Berkman Center for Internet & Society at Harvard University published a substantial new report from the Youth and Media project: “Youth and Digital Media: From Credibility to Information Quality” by Urs Gasser, Sandra Cortesi, Momin Malik, & Ashley Lee. Building upon a process- and context-oriented information quality framework, this paper seeks to map and […]

24 February 2012
Free eBook: Six Circles – An Experience Design Framework

As technology has advanced, the importance of how humans interact with systems, machines, and each other, have also advanced into a fusion of disciplines, coalescing under the banner of “user experience.” And though “experience” is a vast and abstract notion that is highly contingent on the user, successful experiences in either service or product design […]

23 February 2012
Designing perceptual persuasion

All web designers use perceptual persuasion in their designs, but without knowing they do. Interaction designer Wouter Middendorf delves into the matter: “Persuasive design is hot. Especially on the web as designers found out that the internet perfectly lends itself for persuasion. The combination of both interpersonal and mass communication as well as its interactivity […]

23 February 2012
The future of television is not television

Television is breaking free of old paradigms and constraints. Consumers have no shortage of places to look for the content they want — online, on-demand, broadcast. But with added choice comes added complexity. As television becomes decentralized, holistic user interfaces can make sense of the various content options and unify them under one experience. A […]

21 February 2012
Principles of Social Interaction Design: An Essay

Adrian Chan, social media expert and social interaction theorist at Gravity7, has written a long essay to collect his thoughts on social interaction design. “Imperfect and unfinished as any project on contemporary products will be, my Principles of Social Interaction Design is now available for free download. This project has taken a couple of years, […]

21 February 2012
User experience design is dead; Long live user experience

With Apple, Inc. having the largest market capitalization of any company in the world, and an endless stream of CEOs and pundits talking about the importance of user experience, Peter Merholz suspects the phrase “user experience design” is no longer necessary, and could even be harmful. Harmful because it suggests that the only folks who […]

21 February 2012
Four new articles from UX matters

UX matters posted yesterday four new articles: The world of services user experience By Baruch Sachs In a services organization, you are not only the UX expert, you are also expected to be a thought leader in areas that go far beyond UX. How will your user experience interact with other initiatives within an enterprise? […]

17 February 2012
Why personas are critical for content strategy

The most popular content strategy tools borrow from the discipline of information architecture, but there is one invaluable tool that is imperative to the process of strategy and implementation of tactics that we can thank our user experience cousins for: personas. “Content strategy is more than just a discipline. It’s an approach to content that […]

17 February 2012
World IA Day 2012 keynote talks

World IA Day 2012 is about bringing the Information Architecture community together, and the first ever World IA Day, which took place on 11 February, featured keynote presentations by Peter Morville, Lou Rosenfeld and Jorge Arango. – Peter Morville: Cross-training for ubiquitous information architecture – Lou Rosenfeld: Thoughts on the last 14 years and the […]

16 February 2012
GE infographics offer hints about future of data-driven management

A pair of remarkable projects created by Ben Fry (co-developer of Processing) and his company Fathom may seem like simple marketing, but one day soon could enterprise software look like this? “The point is, as the data we produce continues to grow–a trend many people call Big Data–there will be more and more value gained […]

16 February 2012
Why user experience is critical to customer relationships

User experience is a priority that should, in some way, find a home within the design of any new-media strategy, writes Brian Solis. “The reality is that the relationship businesses hope to have with customers through these new devices, applications, or networks and their true state are not one in the same. In fact, it […]

16 February 2012
What the demise of Flash means for the user experience

Adobe’s decision to cease development of the mobile Flash platform and increase their investment in HTML5-related efforts created perhaps the final piece of conclusive evidence that HTML5 is the current go-to technology for creating ubiquitous user experiences regardless of device. A reflection by SuAnne Hall, a user experience designer at EffectiveUI. “While there’s been an […]

16 February 2012
‘Right to be forgotten’ matters in Internet Age

Increasing privacy infringement on the Internet has set off a campaign to uphold the “right to be forgotten,” which allows users to demand information about them be deleted by social networking websites. Si-Soo Park provides an Asian angle on the matter in the Korea Times, particularly looking at how upcoming EU regulation could have an […]

10 February 2012
Dan Lockton on behavioural heuristics

Behavioural change researcher Dan Lockton discusses an approach which has emerged out of some of the ethnographic work he has been doing for the Empower project, working on CarbonCulture with More Associates, where asking users questions about how and why they behaved in certain ways with technology (in particular around energy-using systems) led to answers […]

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