putting people first
by experientia
Daily insights on user experience, experience design and people-centred innovation
22 December 2011
Julian Bleecker: creating wily subversions

Steven Portigal interviews Julian Bleecker about the near future, design fiction and storytelling. Julian Bleecker is a designer, technologist and researcher in the Advanced Projects studio at Nokia Design in Los Angeles and the Near Future Laboratory where he investigates emerging social practices around new networked interaction rituals. His focus is on hands-on design and […]

putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

22 December 2011
Julian Bleecker: creating wily subversions

Steven Portigal interviews Julian Bleecker about the near future, design fiction and storytelling. Julian Bleecker is a designer, technologist and researcher in the Advanced Projects studio at Nokia Design in Los Angeles and the Near Future Laboratory where he investigates emerging social practices around new networked interaction rituals. His focus is on hands-on design and […]

22 December 2011
Lego is for girls

In its new focus on products for girls, Lego is using quite a lot of ethnographic research: “To develop Lego Friends, Knudstorp relaunched the same extensive field research—more cultural anthropology than focus groups—that the company conducted in 2005 and 2006 to restore its brand. It recruited top product designers and sales strategists from within the […]

22 December 2011
Study: Millennials prefer sharing over ownership

The idea of sharing things instead of owning them goes against everything we’ve been taught as a consumeristic society. Those who have spent their lives “keeping up with the Jones’” may find it hard to suddenly relinquish their death-grip on idea that owning things is the path toward happiness. But younger generations, poised to inherit […]

22 December 2011
Design for the marginalised millions

Reboot, a service design firm working in the fields of governance and international development, recently spent time with three marginalized groups in China — the rural poor, ethnic minorities, and migrant workers — to research the impacts of three decades of disruptive change, and to design new services to improve their livelihoods. Their task was […]

22 December 2011
What makes a brand experience great?

Brian Thomas Collins has made a career out of creating brand experiences, “a few of them great”. He writes: “A good brand experience is when a brand does what we expect of it. A great brand experience is something we tell someone else about. In short, a great brand experience is a story, in which […]

22 December 2011
Why people adopt or wait for new technology

Jared Spool explores the key differences between “Normals” (normal mainstream users) and tech early adopters. Instead of thinking about ‘early adopters’ and ‘normals’ as if they are two homogeneous groups, he thinks it’s better to look at the motivations that trigger someone to buy into a new technology or solution at various points in the […]

22 December 2011
Five lessons from the best interaction designs of 2011

Frog’s Robert Fabricant breaks down the themes from the 2011 Interaction Design Awards. “Technologies like cheap sensors and cloud computing are increasingly being used to augment our daily lives in both magical and mundane ways. Everything we do is an app in the making (a million and counting). But in this environment we are also […]

22 December 2011
Video chat reshapes domestic rituals

Far-flung families are increasingly using Skype, Apple’s FaceTime and Google chat to do things together that would otherwise require a plane ticket. “Though Skype is now eight years old, the software — and others like it, including Apple’s FaceTime and Google chat — has become a regular fixture in a growing number of American homes, […]

22 December 2011
The Internet gets physical

NY Times technology reporter Steve Lohr writes on how consumer-based Internet technologies are morphing into new uses in energy conservation, transportation, health care, traffic management and food distribution. Low-cost sensors, clever software and advancing computer firepower are opening the door to new uses in energy conservation, transportation, health care and food distribution. The consumer Internet […]

22 December 2011
An evolution toward a programmable universe

With a harvest of data from a wired planet, computing has evolved from sensing local information to analyzing it to being able to control it. Larry Smarr, founding director of the California Institute for Telecommunications and Information Technology, explores what this means. “As Mike Liebhold and his colleagues at the Institute for the Future have […]

15 December 2011
Towards an ethics of persuasion

As design becomes more sophisticated in influencing user behavior, it’s important that we start to think critically about the ethical boundary between persuasion and outright manipulation, argues Stephen P. Anderson. “You can’t discuss a topic like seduction or what motivates people without some awareness that, no matter how playful or well-meaning your intentions are, these […]

15 December 2011
Highway to health

Incorporating wireless technology into its newest cars, Ford prepared to roll out vehicles capable of monitoring everything from pollen counts to glucose levels. “[Ford] started concentrating on the aging population in 1999, and a focus on health and wellness within the car is at the center of their new approach. Unobtrusive ergonomic changes like lowered […]

15 December 2011
Nokia foresight on the future of mobile design

Sondre Ager-Wick, Nokia’s Head of Design Strategy and Foresight, discusses the evolution and future of mobile design. His new trends: – DIY design – Electronically enhanced senses – The smartification of everything – Less digital bling. More content first. – Getting serious about play Read article

15 December 2011
The digital other

In an article for DMLCentral Nishant Shah, founder and director of research for the Bangalore-based Centre for Internet and Society, wants to explore new ways of thinking about the Digital Native. “Based on my research on young people in the Global South, I want to explore new ways of thinking about the Digital Native. One […]

15 December 2011
For the love of experience: Changing the experience economy discourse

In September 2011, researcher Anna Snel defended her Ph.D thesis, entitled “For the love of experience: Changing the experience economy discourse“, at the University of Amsterdam. It is now available for download. The attention for experiences as economic offerings has increased enormously in the last decade. However, the lack of a clear definition of experience […]

15 December 2011
Yes, experience can be designed

Experience designers investigate the motivations behind users’ behaviors to develop skill in predicting and guiding those behaviors. A short article by designer Sorin Pintilie. “So, yes, experience can be designed— not all experiences, but certainly some experiences. And with time, experience designers will continue to investigate the inherent motivations behind users’ behaviors. They will continue […]

14 December 2011
Women to dominate tech

Chip maker and technology group Intel says that women are emerging as the dominant users of technology and if it continues to enhance its ease of use, the fairer sex will continue to dominate the adoption of technology. This is the opinion of Genevieve Bell, Intel fellow and director of interaction and experience research, who […]

14 December 2011
Philosophy of interaction

Chapter eleven of the interaction-design.org resource is now available in preview. It was written by Dag Svanaes, Professor at the Department of Computer and Information Science at the Norwegian University of Science and Technology (and former professor at Interaction Design Institute Ivrea) and deals with the philosophy of interaction and the interactive user experience. “I […]

7 December 2011
Homesense final report

Homesense was a research project that looked at how we might design smart homes from the bottom up, in an environment of open innovation. Using open source tools Homesense brings the open collaboration methods of online communities to physical infrastructures in the home. “The Homesense project was an open research project around the topic of […]

7 December 2011
Arup: The technology-enabled city is an untapped source of sustainable growth

Information Marketplaces: The new economics of cities Author: Arup, The Climate Group, Accenture and Horizon, University of Nottingham Publication date: 28 November 2011 The technology-enabled city is an untapped source of sustainable growth. “Written in partnership with The Climate Group, Accenture and Horizon, University of Nottingham, this report investigates how technology can be used in […]

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